Ogilvy South Africa

Shakin’ Shakin’


The Brief

Taking the lead from our product’s unique selling point we arrived at the idea, “Shake to make it better.”

The Solution

So, we created an interactive mobile ad that gets better the more you shake it, just like our product. Combining the cellphone’s accelerometer and a simple web browser we gave our audience full control of the content. Which means every time they physically shook their phones, the scene in the ad got more entertaining. In the end their ultimate shake was rewarded with a coupon to go and try out the product in-store.