Ogilvy South Africa

About Us

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world with more than 500 offices and 20,000 staff across 169 cities.

Ogilvy & Mather South Africa’s origins lie with a small hot shop in Cape Town, founded by Bob Rightford, Brian Searle-Tripp and Roger Makin in 1976. After merging with Ogilvy in 1984, Ogilvy & Mather RS-TM dominated the local creative scene during the first decade and over the next twenty years was recognized as a brand-focused agency that acted with integrity.

During the 1990’s, Ogilvy & Mather South Africa soared creatively under the leadership of Robyn Putter (1950-2010), who eventually went on to become the global creative head of WPP.

Today, Ogilvy South Africa is the leader in the industry, focused on building and transforming brands. Employing more than 900 staff across three offices, Ogilvy remains true to David’s vision; we still see ourselves as a company that does more than ads and have proven that by maintaining our humility and an almost divine discontent at our past successes, we can do more than stay relevant. For more than 50 years, Ogilvy South Africa has created iconic advertising for clients such as KFC, VW, SAB, BP, DStv and Mondelez amongst others, and we continue to live by our founders credo of existing to “Make brands matter”.

Leadership
Alistair Mokoena - CEO

Alistair Mokoena

CEO

Luca Gallerelli - Group Managing Director

Luca Gallerelli

Group Managing Director

Elouise Kelly - Managing Director – Johannesburg

Elouise Kelly

Managing Director – Johannesburg

Vicki Buys - Managing Director – Cape Town

Vicki Buys

Managing Director – Cape Town

John Gale - Managing Director – Durban

John Gale

Managing Director – Durban

Pete Case - National Chief Creative Officer Ogilvy SA

Pete Case

National Chief Creative Officer Ogilvy SA

Angela Madlala - Talent Director

Angela Madlala

Talent Director

Joanna Oosthuizen - Chief Operating Officer: South Africa National Managing Director: PR & Influence

Joanna Oosthuizen

Chief Operating Officer: South Africa National Managing Director: PR & Influence

Tracey Edwards - Chief Delivery Officer SA

Tracey Edwards

Chief Delivery Officer SA

Broad-Based Black Economic Empowerment (BEE)

Today, we're a company that reflects the energy and diversity of our country
and are a BEE Level 1 contributor.

BEE Certtificate