Ogilvy South Africa

KFC Inspector


The Brief

To reposition KFC, using their iconic finger lickin’ good taste that’s endured for over 50 years, and solidifying their iconic status for the next 50 years.

The Solution

Ogilvy and KFCSA tells a legendary story of a fake food inspector and the lengths he would go to for the taste of KFC. The epic film follows this urban legend, and his fake moustache, from Kuruman to Cape Town, Pietermaritzburg to De Aar. And the journey just gets more delicious from there. Some will do #AnythingForTheTaste – Anything.