Ogilvy South Africa

Castle Lite Liten


The Brief

The world’s a serious place. Load-shedding, fuel hikes, daily grind. But with everyone hustling so hard, who's going to advocate for the LITE side of life? We had to prove that one beer would always give SA a reason to enjoy the moment. 

The Solution

We teamed up with visionary director Anton Visser (Patriot Films) to launch Castle Lite's new purpose: making the world a liter place. And who better to show South Africans how to embrace their lite side, than Mr. Serious himself, Derek (Your Weekend is Over) Watts. Here's how we got everyone’s favourite news personality to Lite'N Up and find his groove. You're welcome Mzansi ?