Ogilvy South Africa

Ramadaan Redirect

KFC South Africa

The Brief
The Solution

To show our support for our Muslim community over the month of Ramadaan, we partnered with Waze, the largest mobile navigation app in the country to create the KFC Ramadaan Redirect; a real-time Waze detour that helped those observing fast, to avoid the irresistible aroma of KFC as they commuted to and from Mosque.