Ogilvy South Africa

Food on the table

Volkswagen South Africa

The Brief
The Solution

“Food on the table”, for @VolkswagenSA pays homage to the many different businesses and workers that drive our country forward. Right now, the wheels are turning. Bread is being baked, lights fixed, wood carved, offices are being furnished, goods are being moved, a roof is being tiled, and a family is sitting down to enjoy a meal they worked hard for - a meal that was made possible by the many different workers who make up the wheels of industry.