Ogilvy South Africa

Game On

Volkswagen South Africa

The Brief

To launch the new VW Polo with IQ.Drive. 

The Solution

The new ad for Volkswagen Group South Africa is not just watchable. It’s playable. To celebrate the game-changing arrival of the new Polo, we’ve created a collection of NFTs and hidden them inside our ad, a world we’re calling the Mzansiverse. If you find them, you can keep them and score yourself some loot in the real and meta worlds.