Ogilvy South Africa

Your Best Life


The Brief

This is not a retirement campaign; this is a financial freedom campaign that aims to encourage consumers to act now and live the life they dream of sooner, by investing with Coronation today.

The Solution

The TV commercial plays into the idea of old-school ‘destination’ advertising– shot in a style that resembles classic, nostalgic excursions to bucket list destinations. The cast: Extravagant travelers who are simply too old to truly enjoy life’s big rewards, after a lifetime of investing.