Ogilvy South Africa

The Invincible Phone


The Brief
The Solution

Under the creative platform of ‘Celebrate Small Wins’, KFC is owning and celebrating everyday win moments with deliciously priced food. For the Streetwise Remix, a whole meal for just 32.90, the win being celebrated is one we can all relate to, especially our on the go consumer.

A phone falling is bad news for our Streetwise hero but not for a cell phone repair man in the vicinity. ‘The Invincible Phone’ is a dramatization of the initial tension which ultimately turns into a win, celebrated with the product.