Ogilvy South Africa

Streetwise Bucket for 1 Trio


The Brief

KFC South Africa celebrates 50 years of sharing its famous Original Recipe™. To mark the occasion, they're going BIG, with a fun and bold campaign to launch the new Streetwise Bucket for 1 Trio - three different buckets, each for just 'three tiger', which those in the know call 'R30'. 

The Solution

To bring the idea of “when you know, you know” to life, Ogilvy enlisted the help of a giant, collaborating with talented director, Karien Cherry. 

Together with her big thinking and vision, the team closed the busy streets of Jozi for a memorable two-day shoot. There was smoke, fire, people running for their dear lives, car crashes, and even a falling billboard, creating cinematic brilliance in the form of a 45-second-long television commercial, all in the name of fun, excitement, and good food.

With the boldness to talk to streetwise South Africans in a language that only they understand, the campaign elevates people who are in the know; with an idea which is reflected by the characters in the TVC. 

The new offering from KFC is a collection of three dope Streetwise® Bucket for 1 meals from which each customer can choose, all in a bucket sporting a locally inspired design by artist @SlayingGoliath, available for a limited period only.