Ogilvy South Africa

Easter (Hide Them With Love)


The Brief

Showcase Cadbury’s new Easter product range and highlight the opportunity that Easter brings to make lifelong memories through the simple act of hiding #CadburyEasterEggs with love.

The Solution

The TVC tells the story of a special relationship between a father and daughter, and how a hiding tradition brings families together and connects people over easter. The TVC closes with ‘Hide them with love’, a reference to Cadbury’s sentiment of generosity, that encourages and rewards consumers for their own generous acts.

Generosity is at the core of everything Cadbury does and what could be more generous than making the time and effort to find that perfect hiding spot for your #CadburyEasterEgg, knowing the excitement it will bring to loved ones.

In addition to the TVC, interactive tutorials were created to inspire ideas around how to create special hiding spots for your Cadbury Easter range – also helping to highlight the different products available in the range.