Ogilvy South Africa

iDS Emsakazweni

DSTv Access

The Brief

Radio drama stories are some of the most listened to in Mzansi, but over the years they have lacked the oomph that listeners loved. So, DSTv Access decided to bring them a taste of real drama.

The Solution

As the leader in entertainment, DStv Access has always aimed to give subscribers the best introduction to pay-TV.  To entice non-subscribers, we aired the premiere of Mzansi Magic’s newest drama series, Gomora, on local radio stations; where listeners could get a taste of the thrilling drama and suspense they could enjoy when they subscribe.