Ogilvy South Africa

Stand Together


The Brief

When the Covid Lockdown came into effect it became the most important time for a brand to communicate and show their consumers that they were there for them.  For a company like Vodacom, whose very product is communication, the need was doubly important as it was a proof point for their core business. 

The Solution

Using a catchy theme from the Beatles, the team managed to develop a 60” content piece celebrating the indomitable South African spirit.  But there was a twist:  It wasn’t enough to show how Vodacom keeps us connected, it needed to prove the fact – therefore, the entire piece was made from home.  Every scene was shot online via bedrooms, gardens, garages and bathrooms using cell phones and laptops.  No marketers, advertisers or directors were hurt during the creation of the ad.