JOHANNESBURG, January 22, 2015 — South Africa is without a doubt a sporting nation. Our national teams are as much a part of our heart as boerewors on a braai, as the gentle buzz of vuvuzela’s in a packed stadium. So passionate are we that we’ll do whatever it takes to support our teams, and win or lose, we remain fans for life.
As a passionate supporter of South Africa and a proud sponsor of the Proteas, the Springboks and Bafana Bafana, Castle Lager is not just a fan, but a Superfan. Together with Ogilvy & Mather Johannesburg (O&M JHB), Castle Lager recently aired its Castle Superfans TVC, demonstrating the lengths South Africans will go to support their teams on the field.
The advert takes the audience on a journey of four Superfans as their car breaks down in the middle the Karoo on route to watch Bafana Bafana play at Greenpoint Stadium in Cape Town. What follows is a wild adventure that leads these four Superfans to a skydiving entrance into the middle of the stadium with the help of a few Proteas, Springboks, and one wild-eyed pilot.
General Manager at Castle Lager, Alastair Hewitt says, “We’ve been on an amazing journey with the Superfans campaign. This new TVC shows the epic lengths that South Africans will go to air their passion and support their national teams. With this, we wanted to do something different, and ultimately create a sense of adventure, and we’re proud of the result.”
Headed-up by Executive Creative Director at O&M JHB, Neo Mashigo, the team at O&M JHB committed themselves to tight deadlines, multiple locations and a two-hour window to shoot at Greenpoint Stadium. All-in-all, Mashigo believes that the successful end result came from great team effort between the agency and its long-standing client, and the expertise of the agency’s production house.
“This was fun, unforgettable adventure about national pride and friendship,” says Mashigo. “We hope it will bring out the Castle Superfan spirit in everyone who watches it. We’ve been working with Castle Lager for over a decade and every year we see the brand’s creativity taken to the next level. And the best part of it all – We love the reaction we get from our South African audiences.”
With this TVC, Castle Lager and O&M JHB are telling the story that every South African is in fact a Superfan at heart, and how everyone (from a crazy pilot to some legendary sportsmen) unites and comes together to help our heroes get to their game on time.
As the tagline at the end of the TVC says: “Here’s to a nation of Superfans. It all comes together with a Castle.”
Watch the new Castle Superfans TVC here.
Ogilvy & Mather Johannesburg:
Neo Mashigo – Executive Creative Director
Molefi Thulo – Creative Director
TV Producer – Juliet Curtis
Tracy-Lynn King – Copywriter
Georja Bunger – Art Director
Business Unit Director – Marc Crerar
Account Director – Eliah Chauke
Production House – Egg Films:
Sunu Gonera – Director
Martina Scheider – Producer
Gorden Mitchley – off line Editor
About Ogilvy & Mather South Africa
Ogilvy & Mather is a global network built around its core of partnering with clients to create advertising and communications that is both strategically creative and effective.
Ogilvy & Mather South Africa, which was established in 1984, offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.
At 31 December 2014, Ogilvy & Mather South Africa had over 900 employees across 16 specialised companies in three local offices.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Nomsa Radebe, Senior Account Executive
+27 (0) 11 709 6608
On behalf of:
Ogilvy & Mather South Africa
Manager, Marketing & Communications
+27 11 709 6705