Ogilvy South Africa

Thola Konke

DStv Premium

The Brief

How does a brand that everybody has written off re-introduce itself in way that makes everyone sit down and take notice?

The Solution

Start a new contemporary chapter for DStv Premium where we elevate the premium badge and living life element whilst applauding our entertainment.

Introducing: Thola Konke. Have it all.

A campaign lead by a long format brand ad which uses the brilliant and beautiful Nomzamo Mbatha (epitome of the ‘Premium life’) who helps narrate the new DStv Premium chapter to old and new entertainment consumers.