Ogilvy & Mather tops 2015 Loeries Official Rankings

The Ogilvy & Mather SA Group and Gloo@Ogilvy take number one spots on Loeries  Official Rankings in two categories

Ogilvy & Mather (O&M) South Africa, the integrated agency for the digital age, is proud to announce that it is the leading South African agency group in the 2015 Loeries Official Rankings, with its specialist digital agency, Gloo@Ogilvy, taking the number one spot in the digital agencies table.

The rankings, released by The Loeries and The Creative Circle on Wednesday, is calculated on points scored by advertising agencies and brands throughout the Loeries Awards Weekend that took place in August.

“We’re delighted to top the rankings this year. The winning teams certainly deserve the ranking after their effort and amazing work this year,” says Pete Case, Chief Creative Officer, Ogilvy & Mather South Africa. “Thank you to everyone that pushed the limits of creativity and to our clients for entrusting us in driving their brands.”

A highlight from the weekend was the awarding of the only SA Grand Prix to O&M Johannesburg and client KFC South Africa in the Digital and Interactive category for KFC’s “SoundBite”.

Developed by Gloo@Ogilvy in Johannesburg, “SoundBite” is a new one-of-a-kind music platform turning the store’s regular tables into interactive audio tables. These allow customers to touch table graphics and play tracks by local artists. By placing their elbows on the surfaces, sound waves are transmitted through their arms to their ears using innovative ‘bone technology’, creating a unique engagement with KFC’s in-store experience but also creating upliftment in the local music scene.

In total, the Group’s offices in Cape Town and Johannesburg took home 1 Grand Prix, 5 Gold, 7 Silver, 19 Bronze and 3 Craft Certificate Awards across clients Audi, BP, Comedy Central, Multichoice DStv, KFC, Suntory/Lucozade and Volkswagen SA.


Notes to Editors:

About Ogilvy & Mather South Africa

• Ogilvy & Mather is a global network built around its core of partnering with clients to create breakthrough communications that works.

• Ogilvy & Mather South Africa offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.

• Following the merger with the country’s most awarded digital agency, Gloo Digital Design, in 2014, Ogilvy & Mather South Africa employs over 900 employees across 16 specialised companies in three local offices.

• Ogilvy & Mather South Africa currently services an array of clients, including Allan Gray, KFC, South African Breweries, MultiChoice, Vodacom and VW Group South Africa.

For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Press Contacts:

Nomsa Radebe

Ogilvy Public Relations, Johannesburg

+27 11 709 6608



Mark Zeller

Ogilvy & Mather South Africa