Ogilvy & Mather statement on Feed a Child commercial

The Feed a Child commercial was created for Feed a Child by Ogilvy & Mather with the aim of drawing attention to the extremely important issue of malnutrition in South Africa.

We are aware of the negative reaction to the commercial. Since receiving an official complaint from the Advertising Standards Authority of South Africa, Feed a Child and Ogilvy & Mather have withdrawn the commercial.

It was not our intention to offend in anyway, and therefore we unreservedly apologise for any offense caused.

July 8, 2014


Mark Zeller
Manager, Marketing & Communications