Ogilvy & Mather South Africa taps new talent for its 2015 graduate programme

JOHANNESBURG, February 2, 2015 –Ogilvy & Mather South Africa has welcomed four new graduates into its business for the 2015 Ogilvy Graduate Programme (OGP). Cecile Brits (University of Pretoria), Glenn Kisela (University of Cape Town), Kara Levy (Red & Yellow) and Masego Motsoeneng (University of Johannesburg) today commenced their careers with the agency group.

The announcement follows a six-month selection process in the latter half of 2014, whereby entrants from partnering tertiary institutions were tasked with coming up with a unique and creative treatment of a digital communication medium — the blog. Each of the 100+ entries entered for this year’s intake were put through a rigurous judging panel—made up of both senior employees of O&M SA and representitives of the partnering institutions. Finalists were then selected for interviews conducted by senior management of both O&M Cape Town and O&M Johannesburg.

Since launching the programme, in 2012, it has received more than 350 eligible entries, where the communications group has been able to not only identify, hire and nurture talent, but has also aimed at helping digitally up-skill numerous graduates by preparing them for the communications industry-at-large. Many of those who have completed the process have finished their studies with portfolios that have helped them find work.

Angela Madlala, Talent Director of Ogilvy & Mather South Africa, believes that the programme has once again filled the pipeline of new talent for the New Year; “OGP has never been just about finding and hiring talent; it really is about helping build a talent pool of young giants for the creative communications industry. While we unfortunately cannot hire all of the talented individuals we saw from the entries, those who have pursued the challenge are graduating with an additional layer of skill in the digital media landscape,” says Madlala.

O&M SA’s Marketing & Communications Manager, Mark Zeller, says, “Many of the entrants who were selected for interviews have again shown tremendous potential by thinking beyond the scope of the brief. They consistently kept their topic of choice alive throughout the four months of blogging and used various digital platforms to build a following as well as their own personal brands. But it was these four who went on to further impress us in the interviews and we’re looking forward to having them kick-start their careers at O&M.”

Kisela and Levy will be based at Ogilvy & Mather Cape Town, while Brits and Motsoeneng will commence their O&M journeys in the Johannesburg office. Each will be put through a dynamic six-month rotation, exposing them to multiple disciplines and in various areas of the business, such as account management, creative, strategy, marketing and new business. After rotations are completed, they will be permanantly placed into positions, in-line with the needs of both the agency and the graduate. This is in addition to having their final-year tuition fees—up to the value of R30,000—paid back to them.


Notes to Editors

Issued by:
Ogilvy Public Relations, Johannesburg
Nomsa Radebe, Senior Account Executive
+27 11 709 6608

On behalf of:
Ogilvy & Mather South Africa
Mark Zeller
Manager, Marketing & Communications
+27 11 709 6705