JOHANNESBURG, November 20, 2013 – Ogilvy & Mather Worldwide (O&M) was named 2013 Network of the Year at the London International Awards (LIA) after garnering 125 awards, including one Grand LIA, 28 Gold Statues, 40 Silver Statues and 57 Bronze Statues.
Notably, Ogilvy & Mather Johannesburg (O&M JHB) was awarded a Silver Statue in the radio category for its M-Net Mzansi Magic – Clash of the Choirs campaign entitled “Movie Choir vs Ladysmith”, “Drakensburg vs. Meadowlands” and “Celtic vs Southern Gospel” and a Bronze Statue in the Non-Traditional – Public Service/Social Welfare category for KFC Add Hope entitled “Journey of Hope”.
O&M JHB ECD, Neo Mashigo says the team in Johannesburg is delighted with the awards. “They bear testimony to the incredible people who work on the M-Net and KFC accounts and the high degree of trust our clients have invested in us.”
Ogilvy & Mather Cape Town (O&M CT) was awarded one Bronze Statue and attained one Finalist certificate Bronze LIA in Non-Traditional – Automotive for Volkswagen’s “Street Quest” and was also a finalist in Digital – Online Games for the same campaign.
“We’re thrilled that VW StreetQuest has once again gained global recognition in a non-traditional category,” commented O&M CT’s MD, Luca Gallarelli. “By now it’s no secret that as an agency it’s our ambition to lead the way in instilling a more pervasive digitally-led way of thinking. These awards are further validation that what we’re doing is working.”
Launched in 1986, the LIA accepts entries into 13 unique media types: Billboard, Design, Digital, Integration, Non-Traditional, Package Design, Poster, Print, Radio, Television/Cinema/Online Film, Television/Cinema/Online Film Production | Post-Production, and Television/Cinema/Online Film Music & Sound.
The LIA recognition underlines O&M’s earlier successes this year, including being named Cannes Lions Network of the Year, winning a record-breaking 155 Lions; Most Effective Agency Network by the Effies Global Effectiveness Index; and CLIO Agency Network of the Year – all for the second consecutive year.
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Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by: Ogilvy Public Relations, Johannesburg Ivana Naidoo, Account Manager +27 (0) 79 108 8471 Ivana.Naidoo@ogilvypr.co.za