Ogilvy & Mather Johannesburg’s Lucozade campaign lands another Grand Prix

Ogilvy & Mather South Africa brings home a number of statues across radio, print and TV at the 36th Annual Loerie Awards

CAPE TOWN, September 22, 2014 — This past weekend, Ogilvy & Mather South Africa (O&M SA) had another triumphant year at the annual Loerie Awards held in the Mother City. The group took home 17 awards including the coveted Grand Prix Loerie, which went to O&M Johannesburg’s “Give Me Strength” radio campaign for Lucozade.

Comprising of three 60” spots – ‘Teleconference’, ‘Kids Party’, and ‘Enrique Concert’ – the “Give Me Strength” campaign focuses on everyday scenarios, where Lucozade saves the day each time. This latest accolade adds to the campaign’s list of international wins, including O&M SA’s first Grand Prix at the 2014 Cannes Lions Festival of Creativity in June.

In addition, Johannesburg and Cape Town offices collectively received seven gold statues — including a gold craft award — four silver and four bronze awards, across radio, print and TV categories.

O&M SA Chief Creative Officer Chris Gotz says the agency’s Twin Peaks philosophy of creativity and effectiveness underpins all work it produces. “The awards we won tonight are categorical proof that we have a winning formula,” says Gotz.

He believes that winning awards across the various categories is indicative of the agency’s depth in creative talent and integration. “It also bears testimony to our strong relationships with our clients. Without their bravery and ambition, producing the calibre of work that has been showcased this weekend would not have been possible,” concludes Gotz.

In addition to the stellar wins, Matthew Pullen, an Art Director at O&M Cape Town, was one of this year’s two recipients of the Adams & Adams Young Creative Award, which recognises outstanding achievement across the spectrum of brand communications for individuals under the age of 27. This is the second consecutive year that an O&M employee has received this accolade.

To top it off, Neo Mashigo, co-Executive Creative Director of O&M Johannesburg, was also named as the new chairman of the Loerie Awards. He will succeed Xolisa Dyeshana of Joe Public, who has served his two-year term as chairman.

List of Ogilvy & Mather South Africa’s awards at The Loerie Awards 2014:


Grand Prix NA Lucozade Lucozade O&M JHB Give Me Strength
Gold Radio Commercials Lucozade Lucozade O&M JHB Give Me Strength
Gold Radio Commercials Rape Wise Rape Wise O&M CT Rape Wise
Gold TV Cinema & Commercials Topsy Foundation Topsy Foundation O&M JHB Kevin
Gold Posters VW Golf R O&M CT Terminal Velocity
Gold Newspaper Advertising Bose Noise Cancelling Earphones O&M JHB Kurt, Elvis, James
Gold Photography District Six Museum District Six Museum Walking Tours O&M CT Ex-Residents
Craft Gold Radio Writing Lucozade David Kruger O&M JHB Give Me Strength
Silver Ubuntu Award KFC Add Hope O&M PR JHB Faces of Hope
Silver Effective Creativity Audi Audi A3 Sportback O&M CT #A3Exchange
Silver Radio Communications VW Side Assist O&M CT The Campaign That Knows What’s Coming
Silver Radio Communications MultiChoice DStv Catch Up O&M JHB Mfundisi
Bronze Radio Communications MultiChoice DStv Box Office O&M JHB Ma Downloader
Bronze Poster District Six Museum District Six Museum Walking Tours O&M CT Ex-Residents
Bronze Street Poles VW Side Assist O&M CT The Campaign That Knows What’s Coming
Bronze Newspaper Advertising VW Side Assist O&M CT The Campaign That Knows What’s Coming
Adams & Adams Young Creatives Award: Matthew Pullen O&M CT


Highlighted achievements by Ogilvy & Mather South Africa:

• Leading South African agency at Cannes 2014

• Leading agency at APEX awards since inception (36 awards received to date)

• Number 1 ranked agency on the 2013 South African Creative League table

• First Radio Grand Prix Lion at Cannes Lions in Ogilvy & Mather Worldwide history


About Ogilvy & Mather South Africa

Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 14 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.

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Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Michelle Lowe, Account Director
+27 (0) 11 709 9687

On behalf of:
Ogilvy & Mather South Africa
Mark Zeller
Manager, Marketing & Communications
+27 11 709 6705