CAPE TOWN, May 21, 2014 – Prominent financial services company Allan Gray has chosen Ogilvy & Mather Cape Town (O&M CT) as its new advertising agency.
O&M CT MD Luca Gallarelli said he was “genuinely thrilled” by the news because “high quality clients like Allan Gray who are completely committed to creativity and long-term relationships represent great business and a great platform for inspiring effective marketing”. He added that O&M CT and Allan Gray “seem to share much in their histories, values and ways of working”.
O&M SA’s Chief Creative Officer Chris Gotz had Tweeted that he had never wanted to win an account so much as he wanted to win this one and said there is “a real air of excitement in the agency” about working on the account.
Henk Pieterse, Head of Marketing at Allan Gray, said:“O&M CT faced very tough competition for our account. We chose them because we believe they are a great culture fit for us and that they will deliver outstanding value to our business. We look forward to a long and successful partnership with them.”
About Ogilvy & Mather South Africa
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 15 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses. For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on Facebook.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.
Ogilvy Public Relations, Cape Town
Allison Black, Account Executive
+27 21 467 1271