The National Sea Rescue Institute (NSRI) is a non-profit organisation that saves lives every day on South African waters. The organisation relies on donations and sponsorships alone to cover the indispensable annual running cost. The heroes behind NSRI are the 940 highly skilled, unpaid volunteers who are on standby day and night throughout the year.
Our new NSRI print campaign speaks to the fact that you don’t have to be a volunteer to help out. Any and all contributions help the NSRI do their job – which is saving lives every day on South African waters. Donations are spent on rescue equipment, fuel and maintenance. To donate or find out more about NSRI click here.
Chief Creative Officer: Chris Gotz
Creative Group Head: Prabashan Pather
Art Director: Delano Chengan
Copywriter: Yazeed Solomons
Retouching: Tim Lake
Photographer: Guy Neveling
Producer: Merle Bennett
Account Director: Ryan Rabinowitz.