CAPE TOWN, August 6, 2014 – Neo@Ogilvy South Africa, the media and performance-marketing business of Ogilvy & Mather (O&M), has appointed Nic van den Bergh as Head of Commercial.
A 12-year veteran in the media industry, van den Bergh’s primary responsibility will be to develop mobile marketing projects that leverage both Neo@Ogilvy and Strike Media on a national basis, as well as collaborate with Ogilvy & Mather Cape Town client, WeChat, to enable O&M and Neo@Ogilvy clients to develop a meaningful presence on the WeChat platform.
Mia Scholtz, Managing Director of Neo@Ogilvy SA, believes the company and its clients are fortunate to have him on board; “We will feel the effects immediately because Nic is known as a thought-leader in the digital media space and has a focus on innovation, strong senior client relationships and collaboration.”
“Neo@Ogilvy works with ‘of the moment’ data to manage multi-channel marketing efforts — we’re adopting a device-agnostic approach in the way we connect and converse with the consumer to ensure that their experience is continuous across all screens and I’m looking forward to working with O&M SA clients to achieve that,” says van den Bergh.
Previously van den Bergh was the founder of Macula, a retail marketing agency. He has also worked as Trading Director of Aegis Media and as Head of Digital Media at Isobar.
About Neo@Ogilvy South Africa
Neo@Ogilvy is a leading South African digital media buying agency; offering turnkey digital media buying, search engine marketing (SEO & PPC), social media marketing and mobile marketing. Neo@Ogilvy is a global market leader; with 800 professionals in 40 offices across 32 countries.
For more information, visit www.ogilvy.co.za
On behalf of:
Ogilvy & Mather South Africa
Manager, Marketing & Communications
+27 11 709 6705