JOHANNESBURG, June 13, 2013 – Ogilvy & Mather South Africa (O&M SA) is delighted to announce the appointment of Mariana O’Kelly as co-Executive Creative Director (co-ECD) at Ogilvy & Mather Johannesburg (O&M JHB).
“I am totally blown away with my new appointment and very excited to be leading an even bigger team of highly talented creatives with Co-ECD Neo Mashigo”, says O’Kelly.
Mariana O’Kelly started her career at Lindsey Smithers FCB and a year later moved to London and worked on brands like Cable TV and Budweiser. Over the last 18 years she’s worked at SA’s most prestigious agencies including Hunt Lascaris, Jupiter Drawing Room and Net#work BBDO. Mariana joined Ogilvy and Mather (O&M) as a Creative Director in 2011.
“At O&M JHB we have the best local and international brands in our stable and our aim is to focus on delivering world-class work that is insightful, break through and beautifully executed”, she says.
She has been recognized at Cannes, D&AD, One Show, Clios, Eagles and Loeries and has helped build brands like Nike, BMW, Virgin Atlantic, Mercedes Benz, Economist, Cell C, Nedbank and Chicken Licken.
Being awarded at D&AD with 2 pencils last year for M-Net MK Music channel was one of her career’s many highlights. O’Kelly and her team were responsible for most of the award winning work from O&M JHB over the last 3 years, taking O&M JHB to the top 3 in creative rankings for 2012.
O&M SA CEO Abey Mokgwatsane says, “Mariana is an award-winning talent and we are extremely proud to have her with us. I have no doubt that she will continue to take O&M JHB and the group to the next level. We take pride in developing and recognising the talent among our ranks, which is not hard to do at a place like this.”
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 79 108 8471