Halls: Wire Car

So Halls wanted to launch their new positioning of “Breathe Deep. Make your move.” Which really speaks to the intrinsic nature of the menthol in Halls helping you to gain mental clarity and make a clever decision. So we conceptualised the story of a love-struck wire-frame artist who just cant figure out how to attract the attention of his love interest. Until he eats a Halls. Then his big idea comes…

Agency: Ogilvy & Mather Cape Town
Director: Terence Neale
Executive Creative Director: Chris Gotz
Creative Director/Writer: Peri van Papendorp
Creative Director/Art Director: Jamie Mietz
Producer: Iris Vinnicombe
Production Company: Egg Films