Gallarelli takes the reins at Ogilvy & Mather Cape Town

JOHANNESBURG, August 12, 2013 – Luca Gallarelli is the new leader of Ogilvy & Mather Cape Town (O&M CT), the Cape’s biggest marketing services agency.

Gallarelli is moving up from the Deputy Managing Director position he has held for 18 months to replace Gavin Levinsohn who is leaving for Australia after five successful years in charge.

Ogilvy & Mather SA CEO Abey Mokgwatsane said “Luca is both superbly qualified and prepared for the position of MD after outstanding work as Business Director on some of the agency’s biggest clients and four years on the board”.

O&M CT has been on a roll in recent times, topping the national creative league tables by some distance, winning AdReview Cape Agency of the Year and developing a formidable reputation in digital work. Mokgwatsane believes Gallarelli can build on that impressive record because “he has the complete confidence of everyone in the building and among our key clients”.

Port Elizabeth-born Gallarelli studied computer sciences at Nelson Mandela Metropolitan University and then attended the AAA School of Advertising before joining, what was then called, Ogilvy & Mather Rightford Searle-Tripp & Makin in 2002.

Aside from a two year stint at the Jupiter Drawing Room, he has been at the agency ever since and recently has primarily been responsible for the SAB accounts portfolio. He joined the board in 2009 and was appointed deputy MD in 2012.

Gallarelli said he was “thrilled” with the opportunity to lead an agency which “feels like a second home to me and where I love the values and the creative energy of the place”.

A hallmark of Levinsohn’s tenure at O&M CT has been restless innovation and Gallarelli promises even more of that; “in keeping with David Ogilvy’s famous habit of divine discontent we must continue pushing, challenging and changing ourselves, our methods and our work.”

Gallarelli officially takes over as MD of O&M CT on December 1, 2013.


About Ogilvy & Mather South Africa

Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 700 staff across 14 specialised companies. In 2012, O&M SA was the most awarded South African agency at the Cannes Lions and dominated the Apex Awards for creative effectiveness for the fifth consecutive year. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.

For more information, visit or follow us on: Twitter, Facebook, Flickr and Vimeo.

Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 79 108 8471