Castle Milk Stout awards digital account to Gloo@Ogilvy for key African markets

Castle Milk Stout, a brand of SABMiller Africa, has selected O&M SA’s new  business unit, Gloo@Ogilvy, as Digital Agency of Record.

JOHANNESBURG, March 19, 2015 – Gloo@Ogilvy in Johannesburg has been appointed as the digital communications partner to SABMiller Africa brand, Castle Milk Stout, following a three-way pitch process which spanned several weeks.

Working together with appointed Creative Agency of Record, O&M Africa, Gloo@Ogilvy will deploy an integrated and strategic digital approach across multiple channels in several key African markets, including Ghana, Kenya, Tanzania, Cameroon, Nigeria and Uganda.

“We are thrilled to be partnering with Castle Milk Stout and helping them develop a new, highly creative campaign for the African markets,” said Ben Evans, OgilvyOne South Africa’s National Managing Director. “It’s a great win for Gloo@Ogilvy, OgilvyOne’s new operation in Johannesburg. The work developed for the pitch is testament to the strategic and creative firepower now available to us with OgilvyOne and Gloo having joined forces.”

When asked what made the agency stand out amongst the finalists, Amakura Erbynn, Marketing Manager of Castle Milk Stout and Castle Lite for Africa, commented, “Castle Milk Stout is always looking out for fresh and innovative ways of connecting with our consumers, especially considering the dynamic trends in the digital realm. Over and above that, we found the work presented by Gloo@Ogilvy to be very exciting and I’m looking forward to a fruitful relationship with the team.”


Notes to Editors

Press Contacts:
Kaylynn Smith
Ogilvy Public Relations, Johannesburg
+27 11 709 6952

Mark Zeller
Ogilvy & Mather South Africa
+27 11 709 6705