With the kick-off of the 2013 Africa Cup of Nations looming, CASTLE Lager, the official sponsors of Bafana Bafana, have launched a new commercial called ‘Africa United’. The concept is simple but effective – the advertisement is about welcoming the rest of Africa to home of the competition with the quintessential South African hospitality. The country’s Super Fans use their vuvuzelas to send a call through the continent, inviting other nations to share in the show piece event. The visitors heed the call and arrive at FNB Stadium to celebrate the coming-together in true South African style.
Agency: Ogilvy & Mather Johannesburg
ECD: Fran Luckin