Ogilvy South Africa

Mid-weight Copywriter

Job Function

Business Unit: Ogilvy CT
Department: Creative
Location: Cape Town
Type: Permanent
Reports To: Creative Director

Accountabilities and Responsibilities

  • The work
    • You’ll probably be conceptualising ideas for small, medium and large jobs. These could include anything from a radio ad to a full through-the-line campaign. In other words, you should be strengthening your ability to come up with ‘big ideas’ that can be expressed through a number of mediums, and not just one-off executions. 
    • More specifically, you need to be able to tell the difference between an idea and an execution – an idea being the bigger picture thought, and an execution, a way (perhaps one of many) of bringing that idea to life.
    • You also need a basic understanding of the digital medium, i.e. banners, websites, apps, etc
  • Agency people and processes: At this level you should be fairly familiar with all the different departments in the agency, as well as the five basic processes for coming up with and producing great work: briefing, brainstorming, reviewing, presenting and production. You should have great relationships with Strategists and BUD’s.
  • The briefing process: In particular, make sure you have been properly briefed by insisting on a Kickstart. And always insist on a Brand Proposition, i.e. what is the ONE simple thing the ideas you are coming up with need to say, for example: ‘this is a fast car’.
  • The production process:
    • In particular, from a radio/audio point of view: 
      • you should be building your knowledge of South African voice artists
      • you should be able to cast the right people for your audio recordings
      • and you should be able to direct performance at an audio recording.
    • In particular, from a TV point of view:
      •  you should be fairly familiar with the TV production process
      • and you should be able to assess/help direct performance for TV commercials.
    • Proofreading: You need to make sure that both your work and anybody else’s that you’re given to check, is grammatically correct and has no spelling mistakes.
    • Other suppliers: At this point, you should be becoming fairly familiar with directors, photographers, sound engineers, etc.

Personal Qualities and Behavioural Traits

  • Be interested: Immerse yourself in awards annuals and see what great work is out there. 
  • Be helpful: In general, you need to actively seek out areas you can help with.
  • Show a keenness to learn: You need to be responsible for learning and up-skilling yourself as a copywriter (with the help of the senior people around you).
  • Your seniors: Work closely with the senior creative(s) you are working with.
  • Deadlines: You need to be able to meet deadlines and deliver on the briefs given to you.
  • Proactive work: You should be doing this and it should hopefully start winning you some awards.
  • Presenting work: You should be able to present work in meetings if necessary.  
  • Inspiration: Start putting together a collection of great writing.

Relationships

  • With
    • Group Head/ Creative Director/ Executive Creative Director
  • Purpose
    • To learn from, work with, review ideas with and assist where needed.

Competencies and Developmental Areas 

  • Ideas: You should be able to conceptualise brave, fresh, world-class ideas.
  • Writing: At this point, you should, at the very least, be able to write clear, coherent copy for all mediums.
  • Strategic ability: You should be starting to develop your strategic skills so that you’re able to assess ideas both strategically and creatively.

HR Contact | Cape Town

liam.smith@ogilvy.co.za

+27 21 467 1000

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