the country’s leading communication services company. He began his career as a marketing intern at VWV, South Africa’s leading experiential agency, while studying marketing at The University of the Witwatersrand.
Upon graduation, he joined VWV fulltime as its Marketing Manager. Then in 2001, he joined the South African Breweries (SAB) marketing team where he worked on Castle Lager as Brand Manager for Castle Loud – a young adult, 360-degree brand activation property.
In 2003 he spearheaded the launch of