JOHANNESBURG, November 3, 2014 – Ogilvy Public Relations (Ogilvy PR) has retained the top spots in the Holmes Report’s third annual ranking of creative excellence in the global PR industry.
The Global Creative Index analyses entries and winners from more than 25 PR award programmes globally, over a 12 month period, using Cannes Lions Festival of Creativity as the official cut-off point. Scores were weighted according to a Holmes Report formula that placed particular emphasis on Best of Show winners.
Ogilvy PR’s strong performance featured awards from major shows across Europe/Africa/Middle East (EAME), Asia-Pacific and the US, led by its ‘Chengdu Pambassador’ campaign, along with ‘Measure of Pleasure’ and last year’s top-ranked ‘Gnome Experiment’.
Ogilvy PR South Africa has contributed significantly to the global string of accolades won by the group over the past year, gaining top agency awards from both the Financial Mail and Finweek, scooping the Grand Prix at the 2013 Prism Awards and the runner up silver for the Grand Prix in 2014. Ogilvy PR SA was also awarded various global awards including a bronze media award at the Cannes Lions 2013 as well as Gold at the 2013 International Public Relations Association’s Stevie Awards.
Other major awards won by Ogilvy PR SA in 2014 include a Silver Loeries Ubuntu Award for its KFC Add Hope ‘Faces of Hope’ campaign and numerous awards for Anglo American at the New Generation Social Media Awards.
“Winning awards and being recognised for great work and solid campaigns is always rewarding, but staying consistent and maintaining high standards and creative excellence is the real challenge. For Ogilvy PR consistency is the key measure to our success combined with striving to be better at what we do each year. We look forward to taking on this challenge again in 2015,” said Joanna Oosthuizen, National Managing Director of Ogilvy Public Relations South Africa.
Carol Gallarelli, Managing Director of Ogilvy PR Cape Town, added, “The results are a reflection of really hard work put in to keep our work impactful and very relevant to client needs”.
Over the past three and a half years Ogilvy PR SA has grown by approximately 600% and is currently the second largest PR office in the Ogilvy EAME network with London being the largest. Ogilvy PR is South Africa’s most awarded public relations agency.
See more at: http://www.holmesreport.com/news-info/15543/Unity-And-Ogilvy-PR-Retain-Top-Spots-In-2014-Global-Creative-Ranking.aspx#sthash.ODk29l1q.dpuf
Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world’s largest communications services groups.
Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858