Ogilvy PR Hires Serge Vaezi to lead strategy & planning across Europe, Middle East & Africa

LONDON, April 24, 2015 — Ogilvy Public Relations is proud to announce Serge Vaezi, former Director of Strategy at Freud Communications will be joining its award winning Public Relations team in the role of EAME Managing Director Strategy & Planning.

Working with our expanding creative and labs teams, Serge will be responsible for developing a best in class strategy and planning function across EAME. He will also have direct responsibility for the same function within Ogilvy PR UK.

During his 10 years at Freud Communications Serge developed campaigns for the likes of comparethemarket.com, Pepsi, Airbnb and ASDA. More recently he oversaw the integration of creative and social practices with strategy and insight to create an innovation ‘hub’ leading to more impactful campaigns. He will be bringing his outstanding experience in developing highly effective integrated campaigns and close client relationships to Ogilvy Public Relations.

Stuart Smith, Global CEO Ogilvy Public Relations said, “I am delighted to be welcoming Serge to our talented senior team in EAME.  He has an outstanding track record and is exactly the type of strategic talent we need.  Serge joins Ogilvy PR EAME at an exciting time; we are four years into a programme which has transformed our capabilities, our reputation and seen us extend into new geographies. I know he will add tremendous value to the work we do and raise expectations of the role of PR in an integrated environment.”

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Notes to Editors

Press Contacts:
Nomsa Radebe
Ogilvy Public Relations, Johannesburg
+27 11 709 6608
nomsa.radebe@ogilvypr.co.za

Mark Zeller
Ogilvy & Mather South Africa
+27 11 709 6705
mark.zeller@ogilvy.co.za