Gloo@Ogilvy has been receiving consistent recognition for various recently launched and digitally led campaigns – from the respected international BestAdsOnTV.com. The agency has converted seven of its recent campaigns into ‘Best of the Week’ accolades and last week were additionally awarded ‘Digital Ad of the Month’ on Ads of The World.
“As a South African digital communications agency it is greatly rewarding to know our work is being seen by the top dogs in the advertising world and receiving the recognition we believe it deserves,” says Nicholas Wittenberg, Executive Creative Director, Digital Portfolio, O&M South Africa.
Gloo@Ogilvy’s KFC Sound Bite campaign was awarded one of top six ‘Best Interactive’ on Best Ads and ‘Digital Ad of the Month’ on Ads of The World. Other recent‘Best Interactive’ awards include Volkswagen (VW) Polo Vivo: ‘Anything is Possible’, VW Scirocco: ‘Sonic Highway’, Comedy Central: ‘Own a piece of South Park’. The agency was also awarded ‘Best Outdoor’ for the VW up!: ‘The Uber Test Ride’ campaign.
Each week Best Ads picks the very best advertising in the world, in various mediums, including TV, Print, Outdoor, Interactive and Radio – which is reviewed by top international Creative Directors, to select their six personal favourites for the week.
Best Ads guest judges during the above wins have included: Mark Hendy, Executive Creative Director at Grey Germany. Henry Medina, Co-Founder and Creative Director, DDB Bolivia. Corinna Falusi, Chief Creative Officer, Ogilvy & Mather New York, and Ted Royer, Chief Creative Officer, Droga5 New York.
AdsoftheWorld.com is the world’s largest advertising archive & online community, showcasing creative advertising from around the world.
Notes to Editors /More about the work:
KFC Sound Bite: KFC wanted to create an in-store experience that would resonate with their younger target audience. Research showed that this audience has a great love for local music. Since KFC do not have a record label – a record table was created instead. A table that customers could eat their food from but also gives them the opportunity to listen to music using innovative technology that allows music to travel up their arms and therefore, not need headphones.
VW Polo Vivo – Anything is possible:With the launch of the new Polo Vivo range – a selection of cars marketed predominantly at young, first time car buyers – and a small budget to work with, a campaign was pulled together by creating 6 attention grabbing short films that could double up as both banners and YouTube pre-rolls. Each video brought the Polo Vivo’s “Anything is possible” positioning to life.
Comedy Central – Own a piece of South Park:An online guerrilla campaign took an unconventional approach to promoting the premier of the 18th season of South Park. The producers of South Park write an episode only 6 days before it airs, which drove the focus for this campaign to what was readily available – the previous 17 seasons. The campaign advertised iconic items from hundreds of South Park episodes for sale on classified sites like Gumtree, OLX and Junkmail. Details about the 18th season were also provided, as well as a link that drove users to a site where they could purchase the items advertised.
VW Sirocco –Sonic Highway:To see beyond the ordinary, sometimes you have to listen. The Volkswagen Scirocco Sonic Highway was an auditory journey made to simulate the driving experience of the Scirocco. To create the Sonic Highway, hundreds of binaural sounds were recorded from the car. The tracks are free to download from the Sonic Highway – a digital showroom aimed at bringing the experience of driving a New Volkswagen Scirocco to life.
VW up! – The Uber Test Ride:The Volkswagen up! is a car that’s made for the city and the people who live in it. They don’t go to dealerships anymore. They look online, buy what their friends have, inherit what their parents have, or use public transport, bicycles and taxis. To launch the Volkswagen up! to them, we decided to reach them where they were. On their phones. Partnering with the taxi service, Uber, we let them request a free ride in the up! to where ever they wanted to go.
Ogilvy Public Relations,
Cape Town +27 21 467 1271
Ogilvy Public Relations, Cape Town
+27 21 467 1034