Agency partners with Affinity Publishing to design three new covers for the iconic book and unveils the 21st edition at GIBS
JOHANNESBURG, November 17, 2015 – Ogilvy & Mather (O&M) South Africa and Affinity Publishing have announced a unique three-year cover design partnership on the Brands & Branding publication, with the first of the three books being unveiled today at the Gordon Institute of Business Science (GIBS).
Brands & Branding, now celebrating its 21st year of publication, is designed to highlight brands from South Africa and around the world amongst marketers and marcomms students. The book features insights, methodologies and case studies from an array of brands and key industry leaders.
Previously rotated amongst advertising and design shops annually, this is the first time the book will be designed by the same agency for consecutive years, and the first time O&M will have creative direction since the book’s inception.
In a cluttered world where the importance of brand uniquess is needed more than ever, O&M, with support from Geometry Global, has developed a unique creative concept for the cover – the first time that the publication has moved away from its traditional ‘flat’ style. Photographed by Steve Tanchel and produced by H&O, the new edition features up-and-coming model Nicole van Douwe, body-painted in zebra pattern, to convey the uniqueness of every brand. A dedicated look was created by make-up artist Chairmaine Buttrick and hair stylist Abie Greyvenstein, and led under the direction of Geometry Global creative director Mahen Reddy.
“The collaboration celebrates a shared foundation of our love for brands and we are thrilled to see how Ogilvy has captured the vision for the future of the publication”, says Ken Preston of Affinity Publishing.
Mark Zeller, O&M South Africa’s Group Marketing Manager, comments, “Building local and global brands effectively has always been intrinsic to what we do at Ogilvy & Mather and we’re excited to be leveraging off of a mutual passion with Affinity through this partnership.”
Brands & Branding will be available in soft cover or in a limited edition hard cover and can be ordered from the Affinity Publishing Online Store (http://www.brandsandbranding.co.za) on Thursday, November 19. For exclusive content, follow O&M South Africa’s social media channels.
Affinity Publishing & Ogilvy & Mather South Africa
Group Marketing & Communications Manager, O&M South Africa: Mark Zeller
Creative Director, Geometry Global: Mahen Reddy
Stills Producer, H&O: Jane Paoli
Production Assistant, H&O: Stacey Moloi
Photographer: Steve Tanchel
Make Up Artist: Charmaine Buttrick
Hair Stylist: Abie Greyvenstein
Model: Nicole van Douwe (Alushi Models)
Lighting Technician: Chris Bezuidenhout
Studio: Light Station Studio
Click here to download the press kit.
Notes to Editors:
About Brands & Branding (Affinity Publishing)
The Brands & Branding publication, now in it’s 21st edition, is designed to facilitate the sharing of insights, methodologies and metrics, as well as to highlight great brands from South Africa and around the world. The publication covers key industry leaders, brand profiles and case studies including best practice methodologies, key marketing leaders, a range of branding topics, trend spotting and opinion pieces from top marketing leaders.
About Ogilvy & Mather South Africa
About Geometry Global
Geometry Global is an award-winning, multi-practice marketing agency that influences people’s buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people’s Purchase Decision Journeys, the agency develops programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY). geometry.com
Ogilvy Public Relations, Johannesburg
+27 11 709 6680
Samantha Van Staden