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Ogilvy soars to top spot at Loeries
Johannesburg, 4 October 2010 – A rousing tribute to former Ogilvy South Africa CEO, Robyn Putter, concluded a Loeries weekend that saw Ogilvy come out on top as the number one agency in the country. A broadbody of work – from the nostalgic VW Goodbye Citi campaign, to the Cannes Gold winning commercial for The Topsy Foundation – helped the agency claim top honours this year.

Overall, the Group walked away with four gold, eight silver, eleven bronze and three craft certificates across a range of disciplines, from digital to advertising and design. "The strength of our 360 degree offering has never been more evident than now," said Ogilvy South Africa CEO, Nunu Ntshingila after the awards.

Coveted gold Loeries were awarded to Ogilvy for its internationally acclaimed work for Topsy and its 'social documentary' for POWA that turned into an overnight YouTube sensation. The Group also garnered two gold awards for its Goodbye Citi and Crafter campaigns for client VW, who celebrates 30 years with the agency this year.

Proving Ogilvy's mantra that creativity and effectiveness go hand in hand, long-standing client, Multichoice's Marketing and Sales Director, Graham Pfuhl, walked away with this year's Marketing Leadership of the Year Award for his contribution to the consistent success of the brand. Since its inception in 2007, this award has gone to Ogilvy clients.

Speaking after the event, Pfuhl credited his strong relationship with Ogilvy as a major factor in Multichoice's success. "Respect and be loyal to your agency and you will be surprised at thebrilliant results."

This year's Lifetime Achievement Award went to Ogilvy's very own Robyn Putter, who received two standing ovations after an emotional tribute by Net#work BBDO's, Mike Schalit.

Commenting on the award, Ntshingila said: "Robyn's legacy of always striving for more, continually exceeding industry benchmarks and nurturing the talent of his people is something that will always live on."

"The diversity of the winning Loerie entries this year is testament to the incredible depth of creative talent within our agency," continued Ntshingila. "We've had a fantastic year by all accounts, winning the first Cannes Film Gold in over a decade, and leading at the Apex Awards for the third year running. The collective success of the individual agencies within the Group further demonstrates the strength of our performance as the leading full-service communications network in South Africa. We are proud of everyone in the agency that contributes to liberating our clients' brands."