News
- OGILVY TRIUMPS AT D&AD AWARDS
- OGILVY DOMINATES AT APEX
FOR FOURTH YEAR RUNNING - OGILVY PUBLIC RELATIONS GROUP SHINES
AT PRISM AWARDS - BUDGETING FOR THE SOCIAL DILEMMA IS WHATS
KEEPING CMOs AWAKE AT NIGHT - OGILVY ANNOUNCED AS ONE OF THE 10 TED
ADS WORTH SPREADING CHALLENGE WINNERS - NUNU NTSHINGILA APPOINTED TO OGILVY’S
WORLDWIDE BOARD - OGILVY CONTINUES WINNING STREAK AT ADFOCUS
- OGILVY FIRST SA AGENCY TO WIN TV GRAND PRIX AT
PRESTIGIOUS LONDON INTERNATIONAL AWARDS - A FIRST FOR SOUTH AFRICA: M-NET AND OGILVY FLIGHT
LIVE ACTION 3D ANIMATION ADS - SOCIAL EXPERIMENT HIGHLIGHTS APATHY AGAINST
ABUSE OF WOMEN - OGILVY SOARS TO TOP SPOT AT LOERIES
- OGILVY JOHANNESBURG SCOOPS TOP BRAND AGENCY
OF THE YEAR AWARD - OGILVY BRINGS HOME FIRST CANNES FILM GOLD FOR
SOUTH AFRICA - OGILVY DOMINATES APEX AWARDS FOR THIRD
CONSECUTIVE YEAR - OGILVY SOUTH AFRICA SOARS ABOVE THE REST AT THE
ADREVIEW AWARDS - OGILVY PR CAPE TOWN WINS BIG AT 2010
PRISM AWARDS
Ogilvy dominates Apex Awards for third consecutive year
Ogilvy South Africa has once again walked off with the lion’s share of awards at this year’s Apex Awards for Effective Advertising, making 2010 the third consecutive year the agency has dominated this event.Winning 10 out of the 22 awards on the night – the Grand Prix, one gold award, five silvers and three bronze awards – Ogilvy was by far the most awarded agency group at the event.
Ogilvy South Africa CEO Nunu Ntshingila says the agency firmly believes in the “Twin Peaks” philosophy, which emphasizes excellence in both creativity and effectiveness. “The team’s incredible achievements at the Apex Awards bear testimony to this,” she says.
Most notably, Ogilvy Johannesburg walked off with the coveted Grand Prix and a gold award for its KFC “Finger Lickin’ Great” campaign in the Sustain category. In addition, the agency’s KFC “Add Hope” campaign won a silver award in the Change category. Ogilvy Johannesburg also won a silver award for its DStv “Making Less So Much More” campaign in the Sustain category.
Ogilvy Cape Town won silvers for its Cadbury “Stimorol 3-Piece” campaign in the Launch category, and for its Volkswagen Citi Golf “Goodbye Citi” campaign in the Change category. Ogilvy Cape Town also won bronze awards for its Volkswagen SA “VW New Golf” campaign in the Launch category and its Cadbury SA’s “Dentyne” campaign in the Change category.
Ogilvy design company, Coley Porter Bell SA won a silver award for its “Fairview Cheese Redesign” campaign in the Launch category. This is the first time in the history of the Apex Awards that a design campaign has won an award. Finally, Zoom was a bronze award winner in the Launch category for its “UNEP Finance Consider Us” campaign for the United Nations Sustainability Forum.
Ntshingila says it’s fantastic that KFC has done consistently well at the Apex Awards over the past three years, winning a gold award in 2009 for its “Milkshake” launch campaign and a silver and bronze award for its “Streetwise” and “Twister” campaigns respectively. “At Ogilvy, we love working with clients who share our philosophy and KFC is an outstanding example of this working relationship,” she says.
