CAPE TOWN, October 30, 2014 – Digital marketing expert, Melissa Attree, is set to join Ogilvy & Mather Cape Town (O&M CT) as its Director of Content Strategy.
Luca Gallarelli, Managing Director of O&M CT, said the post was created especially for Attree to ensure she could “bring her vast experience, huge passion and extraordinary talents into the agency”.
He described the appointment as “another important pioneering step by O&M towards delivering the really integrated, flexible and multi-platform work that clients should expect – her role will be to create and connect strategies to smart, tangible outcomes in whatever form they can be best executed”.
Attree has been working as a freelance creative digital and marketing consultant in Cape Town after being Creative Director at Cerebra between 2012 and 2014. She kick-started her career as a copy writer before managing the local strategic transformation of the Kérastase brand for L’Oreal and then providing the social media strategy for 5FM for four years.
Attree has worked on many major brands including ABSA, Adidas, Big Blue, MasterCard, Nando’s, Nedbank, SAA, SAB, Toyota, Vodacom and Woolworths.
Chief Creative Officer of Ogilvy & Mather South Africa, Chris Gotz, said Melissa’s arrival demonstrated “our willingness to shape the way the agency worked around the most talented people available in order to get the best out of them for our clients”.
Melissa Attree will start formally at O&M CT in late November 2014.
Ogilvy Public Relations, Cape Town
Kate McLeod, Account Director
+27 21 467 1076
On behalf of:
Ogilvy & Mather Cape Town
Luca Gallarelli, Managing Director
+27 21 467 1000