To launch “So Good”, KFC’s new global pay-off line, we needed to create a thematic, highly emotive commercial that would resonate with people and provide a platform to build on for our future messaging. Working off the insight that our sense of smell is intimately connected to our memory, we teamed up with Bouffant’s Erik van Wyk to create a captivating, back to front love story. The tender sense of nostalgia is amplified by Ellie Goudling’s remake of Elton John’s classic, ‘Your Song’.
Our concept required a very post-production intensive technique. The seamlessness of each age transition is a testament to the talent, and copious amounts of visual effects work, of the team at Sinister Studios.
There have been almost 400 000 YouTube views of this commercial, and it was one of Millward Brown’s top ten most liked ads of 2011.