In KFC South Africa’s latest commercial, “Tastes Like Home”, viewers follow the journey of a young girl from South Africa, who has been uprooted from home to live in Bangkok with her mom. Everything is unfamiliar – the local food, the language, the culture – but she finds comfort in the familiar taste of KFC, which helps her create friendships.
Shot in Bangkok, the TVC features a composed soundtrack by Trevor Jones, made it’s debut on KFC South Africa’s Facebook page and is supported by a social media and online ad push.
Client: KFC (YUM! International)
Agency: Ogilvy & Mather Johannesburg
Executive Creative Director: Mariana O’Kelly
Creative Director: Mike Martin (Creative Partner)
Head of Strategy for KFC: Gabi Kuhn-Bernstein
Art Director: Thule Ngcese
Copywriter/Design: Jordan Tryon
Agency Producer: Debbie Dannheisser
Account Management: Lynette Ngwata, Tracey Edwards (Managing Partner)
Director: Kim Geldenhuys
Production Company: Egg Films
Post-Production Company: Upstairs Post, Black Ginger
Sound Design: Sterling Sound