Gloo@Ogilvy Agency of the Year at 2015 Assegai Awards

Gloo@Ogilvy – Ogilvy & Mather (O&M) South Africa’s full service digital and customer communications business – was announced Agency of the Year at the Assegai Integrated Marketing Awards held on 12 November 2015 at Room 5 in Sandton, Johannesburg.

The Assegai Integrated Marketing Awards, an initiative by the Direct Marketing Association South Africa (DMASA), is South Africa’s premier award ceremony that aims to recognise and reward exceptional results in Direct Marketing campaigns. Together with winning the sought-after ‘Agency of the Year’ title at this evening’s awards, Gloo@Ogilvy collected a total of 23 awards; comprising nine Gold, six Silver, four Bronze and three Leader.

Campaigns for Gloo@Ogilvy’s clients Volkswagen, Vodacom and KFC did particularly well, winning a record number ofawards between them.

The Assegai Awards has been a highlight for the agency two years in a row: last year it was also the best performing agency at the awards. Ben Evans, Managing Director of the Digital Creative Portfolio at O&M South Africa, explains: “This result is testament to the outstanding team and breadth of capability we now have in Gloo@Ogilvy.

“2015 has been a great year for us, with the impact of the merger between Gloo and OgilvyOne creating great results in close partnership with our clients.”

The Assegai accolades further solidify the company’s position as the leading digital agency after a number of notable wins this year, including picking up a Gold at the Apex Awards (the only digital agency in the country to achieve this in 2015) and a Grand Prix at the Loeries for its KFC ‘SoundBite’ campaign.  It was also the only digital agency in South Africa to take home a Lion at the Cannes Lions Festival earlier this year, and has been shortlisted for AdReview’s Agency of the Year.

“We look forward to building on this success in 2016,” says Evans.

Pete Case,Chief Creative Officer of O&M South Africa attributes the agency’s success to Ogilvy’s ‘twin peaks’ approach of strategic effectiveness combined with creative excellence. “Critical to a high creative standard is the campaign efficacy; meeting clients’ business needs. No matter how imaginative, if the work is not grounded in a strong strategic foundation, it will not deliver on real business objectives.

“Along with Gloo@Ogilvy’s recent string of successes, the Assegai Awards has served to highlight the agency’s ongoing commitment to delivering work that ticks both the creative excellence and strategic effectiveness boxes – pivotal to a campaign’s substantive success.

“Tonight’s wins are testament to the bravery of our clients – without their support and collaboration none of this would have been possible,” concludes Case.


Experiential Media 1
Face to Face Activations / Field 1
Mobile Marketing: Interactive 1
Online: Banners, Microsites, Websites & Other 2 1
E-Commerce 1
Integrated Direct Marketing Campaigns 1 1 1
Art Direction 1 1
Innovative Solutions 1 1 1
Use of New Technologies 1 1
Apps 2
UX, Interface, Navigation Design 2
Most Effective Use of Content 1
Agency of the Year 1
9 6 4 4 23


Notes to Editors:

About Ogilvy & Mather South Africa

• Ogilvy & Mather is a global network built around its core of partnering with clients to create breakthrough communications that works.
• Ogilvy & Mather South Africa offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.
• Following the merger with the country’s most awarded digital agency, Gloo Digital Design, in 2014, Ogilvy & Mather South Africa employs over 900 employees across 16 specialised companies in three local offices.
• Ogilvy & Mather South Africa currently services an array of clients, including Allan Gray, KFC, South African Breweries, MultiChoice, Vodacom and VW Group South Africa.

For more information, visit or follow us on Twitter at @OgilvySA, on, on Flickr and on

Press Contacts:
Roxanne Leibrandt
Ogilvy Public Relations, Cape Town
+27 21 467 1133
+27 76 826 8333

Mark Zeller
Ogilvy & Mather South Africa