JOHANNESBURG, May 18, 2016 – Geometry Global is today announcing the launch of Geometry Global Intelligence across Europe, Middle East and Africa (EMEA). Geometry Global Intelligence is a bespoke strategic consultancy designed to advise and support marketers and brands on all elements of journey marketing within their business strategy.
Responding to current trends and in anticipation of market demand, Geometry Global Intelligence will enhance the agency’s offering across a number of key areas: market analysis and objective-setting, new product development, customer journey understanding, innovation and retail strategy, customer experience management and investment prioritisation.
Geometry Global Intelligence will utilise a unique set of tools within the marketplace, including Geometry’s proprietorial Purchase Decision Journey (PDJ) and Leonardo, which combine human and behavioural insight with data, predictive modelling and powerful algorithms. These identify purchase conversion points to drive efficiency and effectiveness of marketing investment.
Geometry Global Intelligence will start in participating countries including Germany, France, Spain, Italy, Russia, South Africa and United Arab Emirates, after having successfully been trialled in the UK.
Integrated within theagency, each participating office will have a dedicated specialist team available to provide a bespoke service to clients. In South Africa, Grant Rightford, Managing Director of Geometry Global South Africa and Anthony Stearns, the agency’s Strategic Director, will lead the consultancy.
“Technological transformation, changing behaviours and the changing expectations that people have from brands has inspired our existence and continues to inspire the work we do,” says Grant Rightford. “The tools that Geometry Global Intelligence introduces will help clients create more meaningful, valued engagements with their customers in the precise moment that matters to them and, in turn, connecting them to the product, service or brand that meets their need. Simply, our business transforms brand equity into action.”
Pietro Leone, CEO of Geometry Global EMEA, adds, “Media fragmentation has significantly increased the complexity of brands’ ability to invest marketing budget exactly where it is needed to drive growth. Geometry Global Intelligence works with clients to help transform their business performance by identifying efficient and effective solutions using a unique methodology. In this changing marketing landscape, Geometry Global Intelligence provides the answers and gives them the confidence to invest in creativity that truly changes consumer behaviour and drives conversion.”
About Geometry Global Intelligence
Geometry Global Intelligence is the strategic consultancy arm of Geometry Global that places brand conversion at the core of the business. Using cutting edge proprietary tools and in-depth strategic thinking to identify and analyse behavioural insights, Geometry Global Intelligence delivers bespoke, robust marketing strategies across six key pillars: Market Analysis, Scoping & Objective Setting; Purchase Decision Journey Understanding; Customer Experience Management; Testing & Evaluation; Innovation & Marketing Strategy; and Data Strategy & Management. The unit encompasses Geometry specialists from across the global network.
About Geometry Global
Geometry Global, the world’s largest and most international brand activation agency, drives conversion, action and purchase through award-winning programmes that change behaviour and inspire people to buy well. With teams in 56 markets, Geometry Global has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com
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