http://www.ogilvy.co.za Fri, 27 Feb 2015 06:10:04 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 Ogilvy at #designindaba 2015 – Day 2 Recap http://www.ogilvy.co.za/2015/02/ogilvy-at-designindaba-2015-day-2-recap/ http://www.ogilvy.co.za/2015/02/ogilvy-at-designindaba-2015-day-2-recap/#comments Fri, 27 Feb 2015 05:32:17 +0000 http://www.ogilvy.co.za/?p=4944 Design Indaba…My Inspiration Station By Mponeng Sedumedi Reflecting on Day 2 of the Design Indaba conference, I don’t think I have said, ‘I wish I did that’, so many times in one day. While the broader theme around the conference … Continue reading

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Design Indaba…My Inspiration Station

By Mponeng Sedumedi

Reflecting on Day 2 of the Design Indaba conference, I don’t think I have said, ‘I wish I did that’, so many times in one day. While the broader theme around the conference this year is about imperfections, today’s specific theme was really around the importance of not taking things too seriously and how collaborating and working together can really benefit design and creativity.

This was the first-time I attended Design Indaba and all I can say is; WOW. I was previously told that it’s an incredible experience, but it’s more than I ever thought. So far it has really changed the way I look at things.

The speakers from all over the world have shown that there are no boundaries when it comes to creativity. People are making anything out of everything. Things like teacups with attached air blowing devices so that the tea doesn’t burn you when you drink it, and designer clothing made of recycled material. There are even people changing lives “one chicken at a time” (not sure what that meant, but it seemed funny).

Starting off the morning were two young African creatives from Senegal; Selly Rabe Kane, a fashion designer, and Omar Victor Diop, an amazing photographer. These two really stood out because they both took a leap of faith and followed their passions; they quit their corporate jobs and worked hard to convert their talents into careers. Omar said; ‘Quitting my job felt crazy, but being crazy felt good’. I’m all for crazy because I don’t think there’s any creative that’s not crazy. Crazy is cool. Crazy is fun. Crazy is creativity. Crazy can change lives.

As a fellow young, black and crazy creative I found it really refreshing and truly inspiring to hear their stories and see their amazing work. It reminded me that nothing is impossible.

One of the most interesting talks today was by Dominic Wilcox. His creative solutions were ridiculously crazy, yet brilliant. They are playful products for everyday “problems” – like a desk that turns into a coffin or bottle attachments to allow more sophisticated drinking from the bottle. I really loved what he said about finding ideas: “Playfulness is the most powerful way of finding ideas.”

Today was also the opportunity to see the Expo. It was (Expo)nential. I was so overwhelmed and blown away by the craftsmanship, the originality, the craziness and rawness, the simplicity and complexity of some of the work. Things I’ve never seen before and things I never thought were possible were there. All I could say was; ‘TJO’, ‘YOH’, ‘HEH BANNA’ and ‘What is that?’

What I’ve taken out of Day 2 is that sometimes you need to just create and not worry about what could happen in the end. Often we tend to overthink things, which can cost us ideas. So, rather than rationalize, just do.

Design Indaba…what a treat!


About Mponeng Sedumedi
Mponeng works on KFC as a junior copywriter, at Ogilvy & Mather Johannesburg.

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Ogilvy at #designindaba 2015 – Day 1 Recap http://www.ogilvy.co.za/2015/02/ogilvy-designindaba-2015-day-1-recap/ http://www.ogilvy.co.za/2015/02/ogilvy-designindaba-2015-day-1-recap/#comments Thu, 26 Feb 2015 05:09:59 +0000 http://www.ogilvy.co.za/?p=4934 The Way to Creative Design By Lesole Kodisang Here we are again, kicking off yet another year of the Design Indaba conference; one of the biggest events on the South African creative calendar. As a first timer, I was looking … Continue reading

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The Way to Creative Design

By Lesole Kodisang

Here we are again, kicking off yet another year of the Design Indaba conference; one of the biggest events on the South African creative calendar. As a first timer, I was looking forward to learning more about the world of design and being immersed in something outside the typical advertising inspiration. What was really is exciting, is that this year marked 20th anniversary since the inception of the Indaba, so there was bound to be some interesting insights.

While creativity is pervasive at O&M, creative design is not an everyday cup of coffee in the strategy – the department I work in. But after the first day of the conference, in a full Cape Town Convention Centre, I soon realised that innovative design solutions can really change the world. It’s fascinating hearing from all types of people attending the event – industrial designers, architects, photographers – and what the next generation are thinking where our world could be in the next 20 years.

The prevailing theme on the first day for me was around achieving quality above all and the process with which designers go through. We often see what the final product looks like, but it’s not often that we hear about the real craftsmanship behind the work.

Dutch industrial designer, Hella Jongerius, described that there is too much “shi*t design in our world” and showed us how a holistic approach to design can result in amazing pieces of art that are commercially practical. Her “Design Mentality” which should “start with the design of the material and end with the final product”, really inspired me. She also called for more imperfections and said “perfections kill everything”.

When the duo from The Workers took the stage, they reflected on their fascinating projects that they’ve done since setting up their studio post-graduating. Instead of opting for a specialty, they decided to merge digital technology, interaction design, product design and branding. Their sentiment is “digital technology is accessible, yet we haven’t fully embraced it” and that digital gives us multiple avenues to solve commercial and social puzzles. Their successful project ‘After Dark‘ proved that with technology, time doesn’t have to be an obstacle but rather an opportunity.

The students from around the world who were invited to present their projects at this year’s Indaba came from institutions such as Parsons New School of Design and RISD. They’ve come with up with some brilliant ideas that could shape the future of the world, including the fusion of biology and technology. One of the most fascinating pieces, done by the young Teresa Van Dongen, is called Ambio, a lamp that is powered by bacteria and movement.

The last speaker on the day, Michael Beirut of Pentagram New York, was my highlight. His exciting “How To’s” of design echoed the overall theme of the first day and focused on simple ways of creating effective corporate identities that can not only sell, but can change behaviour. He also launched his new book to the audience, appropriately titled “How To”, and if it were anything to go by, I would highly recommend it.


About Lesole Kodisang
Lesole is a strategic planner at Ogilvy & Mather Johannesburg

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Senior Account Manager (PR) http://www.ogilvy.co.za/2015/02/senior-account-manager-pr/ http://www.ogilvy.co.za/2015/02/senior-account-manager-pr/#comments Mon, 23 Feb 2015 15:44:54 +0000 http://www.ogilvy.co.za/?p=4909 Ogilvy PR is looking for an experienced Senior Account Manager who will be responsible for project and account management who handles a wide range of assignments, projects and/or clients with a high degree of success and independence.A senior account manager … Continue reading

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Ogilvy PR is looking for an experienced Senior Account Manager who will be responsible for project and account management who handles a wide range of assignments, projects and/or clients with a high degree of success and independence.

A senior account manager has demonstrated high-level professional knowledge and skills. She/he should be able to manage a piece of a large account or a few smaller ones, with top cover from her/his account director, business director, director or and/or managing director. She/he should have project management, budgeting, counselling, programme, people management and emerging business development skills. He/she takes responsibility for the projects he/she manages, providing excellent client service, applying the office’s best resources, effectively managing people involved in projects and managing for profitable growth. As senior account manager demonstrates the ability and wherewithal to deliver on our vision, performance requirements and growth projections. An senior account manager has strong client relationships. There is no time limit on the senior account manager position.

The senior account manager meets all the responsibilities and expectations of an account executive and:

  • Manages client expectations.
  • Develops and manages projects/programmes, including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines.
  • Independently handles several accounts or major projects of a large account, performing much of the day-to-day work with assistance from both more junior and more senior staff as appropriate.
  • Is client’s primary day-to-day contact on projects, or for smaller accounts, is the contact for the full account and has client’s respect, trust and confidence.
  • Develops presentations for clients relative to project management/programme status.
  • Keeps team(s) appropriately informed and involved in projects.
  • Identifies and secures help on emerging account problems.
  • Is able to articulate and apply agency vision, goals, practice areas, products and overall capabilities.

Has full understanding of public relations and a demonstrated ability to achieve public relations objectives.

  • Develops and drafts communication programmes based on team input.
  • Understands business trends for industry segment/products.
  • Develops his/her editing skills so that he/she becomes capable of directing the written materials of others.
  • Oversees and directs media campaigns. Has established relationships with print and broadcast journalists.
  • Efficiently and effectively plans and manages events (e.g., press conferences, media tours, analyst meetings, advocate briefings, etc.)
  • Understands the creative process and how to work effectively with internal and external creative resources.
  • Has established a circle of industry editorial, investment community, professional and/or third-party group contacts.
  • Has strong presentation skills and plays an increasingly active role in new business and client presentations.
  • Anticipates and assists in developing solutions to client needs and problems.
  • Provides leadership in building effective, productive account teams
  • Develops accurate project budgets and monitors them effectively.
  • Completes timesheets daily and otherwise acts in accordance with company policies and procedures, and ensures that team does the same
  • Is familiar with, and supports achievement of, the company’s vision and exemplifies the company’s values
  • Routinely contributes to agency growth and performance as project, team, group and agency leader.
  • Delegates effectively.
  • Routinely recommends and implements solutions when problems arise.
  • Assists peers in problem solving.
  • Uses talents of colleagues in own problem solving.
  • Routinely seeks and shares information with colleagues.
  • Participates actively in team, staff and client meetings
  • Routinely invests in building agency and client accounts and resources.
  • Continually seeks new ways to learn, improve and contribute.
  • Exhibits a sense of curiosity about client work and seeks more information and knowledge in response.

At Ogilvy & Mather, we celebrate diversity for the benefit of both our clients and employees. We are proud to be an equal opportunity employer and we do not discriminate because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression.

 

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Ogilvy & Mather SA’s digital integration dominates at Bookmarks Awards http://www.ogilvy.co.za/2015/02/ogilvy-mather-sas-digital-integration-dominates-bookmarks-awards/ http://www.ogilvy.co.za/2015/02/ogilvy-mather-sas-digital-integration-dominates-bookmarks-awards/#comments Fri, 20 Feb 2015 09:06:14 +0000 http://www.ogilvy.co.za/?p=4878 The agency group takes home sixteen awards across multiple specialist units, with Gloo receiving the coveted Best Agency award JOHANNESBURG, February 20, 2015 – The Ogilvy & Mather SA Group (O&M SA) generated outstanding results at the IAB Bookmarks Awards, … Continue reading

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The agency group takes home sixteen awards across multiple specialist units, with Gloo receiving the coveted Best Agency award

JOHANNESBURG, February 20, 2015 – The Ogilvy & Mather SA Group (O&M SA) generated outstanding results at the IAB Bookmarks Awards, the country’s annual and premier digital marketing effectiveness awards, held last night at Turbine Hall in Newtown.

The agency group took home 16 awards – double its nearest competitor – including 4 Gold, 5 Silver and 6 Bronze trophies, spanning O&M SA’s integrated business units and specialist disciplines. To complete the evening, Gloo was awarded the Special Honour Best Agency award. O&M SA and Gloo Digital Design (Gloo) joined forces in early November, which will see a fully merged operation in Johannesburg, known as Gloo@Ogilvy, with OgilvyOne Worldwide and Gloo remaining as separate offices in Cape Town.

“The Bookmarks Awards are a great endorsement of the high level of creativity and effectiveness that we strive to achieve across all our digital work,” said Ben Evans, OgilvyOne South Africa’s National Managing Director. “They are also a direct reflection of the quality of our clients with whom we have built terrific creative partnerships.”

Nicholas Wittenberg, National Group Creative Director of OgilvyOne South Africa commented on Comedy Central’s South Park campaign, which took home two gold and one silver award; “Comedy Central’s South Park campaign was a classic case of how a challenging budget can force us to think pretty smartly – I’d define this as a great example in the dark art of guerrilla marketing”.

The Bookmarks results follow the 2014 Assegai Awards, in November, for work in digital and direct marketing where OgilvyOne and Gloo also topped the agency charts, walking away with 6 Golds, 7 Silvers, 4 Bronzes and 4 Leader awards.

“This years Bookmarks was another great showing for us,” said Pete Case, co-Chief Creative Officer of Ogilvy & Mather South Africa and founder of Gloo. “The big difference this year being the additional layer of integrated work where we’re increasingly proving that mediums that work together can deliver more effective results for our clients. When you add these results together with our recognition for innovation and creativity at Loeries – we’ve had a fantastic last 12 months of creating standout work. Most pleasing is that all the hard work behind our recent merger has already resulted in great work for our clients.”

Entries into the Bookmarks included work done by OgilvyOne Worldwide, Gloo, Ogilvy Public Relations, Social@Ogilvy and Neo@Ogilvy.

Top 10 Agency Winners at The Bookmarks Awards 2015:
AGENCY GOLD SILVER BRONZE LEADER OTHER TOTAL AWARDS
Ogilvy & Mather SA Group (O&M SA) 4 5 6 1 16
King James 2 2 4 8
Quirk 1 2 2 5
Liquorice 1 4 5
Society 2 1 2 5
Atmopshere 2 1 1 4
Punk 2 2 4
Hellocomputer 2 1 1 4
NATIVE VML 1 1 1 1 4
Saatchi & Saatchi Synergize 1 1 1 3

 

For a complete list of Awards please visit the IAB Bookmarks Awards website.

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Notes to Editors

  • Ogilvy & Mather is a global network built around its core of partnering with clients to create advertising and communications that is both strategically creative and effective.
  • Ogilvy & Mather South Africa, which was established in 1984, offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.
  • At 31 December 2014, Ogilvy & Mather South Africa had over 900 employees across 16 specialised companies in three local offices.
  • For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Press Contacts:
Jess Webb
Ogilvy Public Relations, Cape Town
+27 21 467 1034
jess.webb@ogilvy.co.za

Mark Zeller
Ogilvy & Mather South Africa
+27 11 709 6705
mark.zeller@ogilvy.co.za

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Ogilvy & Mather South Africa taps new talent for its 2015 graduate programme http://www.ogilvy.co.za/2015/02/ogilvy-mather-south-africa-taps-new-talent-2015-graduate-programme/ http://www.ogilvy.co.za/2015/02/ogilvy-mather-south-africa-taps-new-talent-2015-graduate-programme/#comments Mon, 02 Feb 2015 12:16:36 +0000 http://www.ogilvy.co.za/?p=4870 Ogilvy & Mather South Africa has welcomed four new graduates into its business for the 2015 Ogilvy Graduate Programme (OGP). Cecile Brits (University of Pretoria), Glenn Kisela (University of Cape Town), Kara Levy (Red & Yellow) and Masego Motsoeneng (University of Johannesburg) today commenced their careers with the agency group. Continue reading

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JOHANNESBURG, February 2, 2015 –Ogilvy & Mather South Africa has welcomed four new graduates into its business for the 2015 Ogilvy Graduate Programme (OGP). Cecile Brits (University of Pretoria), Glenn Kisela (University of Cape Town), Kara Levy (Red & Yellow) and Masego Motsoeneng (University of Johannesburg) today commenced their careers with the agency group.

The announcement follows a six-month selection process in the latter half of 2014, whereby entrants from partnering tertiary institutions were tasked with coming up with a unique and creative treatment of a digital communication medium — the blog. Each of the 100+ entries entered for this year’s intake were put through a rigurous judging panel—made up of both senior employees of O&M SA and representitives of the partnering institutions. Finalists were then selected for interviews conducted by senior management of both O&M Cape Town and O&M Johannesburg.

Since launching the programme, in 2012, it has received more than 350 eligible entries, where the communications group has been able to not only identify, hire and nurture talent, but has also aimed at helping digitally up-skill numerous graduates by preparing them for the communications industry-at-large. Many of those who have completed the process have finished their studies with portfolios that have helped them find work.

Angela Madlala, Talent Director of Ogilvy & Mather South Africa, believes that the programme has once again filled the pipeline of new talent for the New Year; “OGP has never been just about finding and hiring talent; it really is about helping build a talent pool of young giants for the creative communications industry. While we unfortunately cannot hire all of the talented individuals we saw from the entries, those who have pursued the challenge are graduating with an additional layer of skill in the digital media landscape,” says Madlala.

O&M SA’s Marketing & Communications Manager, Mark Zeller, says, “Many of the entrants who were selected for interviews have again shown tremendous potential by thinking beyond the scope of the brief. They consistently kept their topic of choice alive throughout the four months of blogging and used various digital platforms to build a following as well as their own personal brands. But it was these four who went on to further impress us in the interviews and we’re looking forward to having them kick-start their careers at O&M.”

Kisela and Levy will be based at Ogilvy & Mather Cape Town, while Brits and Motsoeneng will commence their O&M journeys in the Johannesburg office. Each will be put through a dynamic six-month rotation, exposing them to multiple disciplines and in various areas of the business, such as account management, creative, strategy, marketing and new business. After rotations are completed, they will be permanantly placed into positions, in-line with the needs of both the agency and the graduate. This is in addition to having their final-year tuition fees—up to the value of R30,000—paid back to them.

###

Notes to Editors

  • Ogilvy & Mather is a global network built around its core of partnering with clients to create advertising and communications that is both strategically creative and effective.
  • Ogilvy & Mather South Africa, which was established in 1984, offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.
  • At 31 December 2014, Ogilvy & Mather South Africa had over 900 employees across 16 specialised companies in three local offices.
  • For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Issued by:
Ogilvy Public Relations, Johannesburg
Nomsa Radebe, Senior Account Executive
+27 11 709 6608
nomsa.radebe@ogilvypr.co.za

On behalf of:
Ogilvy & Mather South Africa
Mark Zeller
Manager, Marketing & Communications
+27 11 709 6705
mark.zeller@ogilvy.com

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Creative Content Manager http://www.ogilvy.co.za/2015/01/creative-content-manager/ http://www.ogilvy.co.za/2015/01/creative-content-manager/#comments Mon, 26 Jan 2015 07:29:57 +0000 http://www.ogilvy.co.za/?p=4866 Overview: Ogilvy PR is a fast growing organisation and offers exciting prospects for people that are energetic, thrive on pressure and who want to build a long career in the PR industry. Responsibilities: To oversee the content factory team by … Continue reading

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Overview:

Ogilvy PR is a fast growing organisation and offers exciting prospects for people that are energetic, thrive on pressure and who want to build a long career in the PR industry.

Responsibilities:

  • To oversee the content factory team by providing big creative ideas, managing a team of 11 people and approving all design and AV content elements
  • To constructively feedback all creative projects to the Senior Content Manager
  • The Creative Content Manager is required to inspire and empower the content factory team to meet the high creative standards of the agency, producing and passionately presenting innovative, creative concepts and executions.
  • The Creative Content Manager will be able to provide solutions and recommendations for maximizing content across platforms and audiences and will be capable of identifying opportunities for further way of leveraging content across multiple channels—including print, tablet, newsletter, social and web.
  • The candidate must be comfortable and adept at building and strengthening client relationships, proactively generating innovative content ideas that meet client goals and OPR expectations.
  • Work well on a team while effectively managing the content factory and be willing to pitch in however needed to accomplish the goals of the organization
  • To be the custodian of all the creative and content work for a number of clients
  • To conceptualise creative ideas and concepts for the various PR Teams
  • To produce work for OPR by ensuring that the brief is accurately interpreted and that the work is of the highest standard and creativity
  • To present the content team’s work when called upon to do so
  • To produce creative, entertaining and inspiring campaigns that create energy and momentum.
  • Pioneer campaigns that are relevant, engaging and interactive.
  • Liaise with the Senior Content Manager to interpret a client’s brief, manage expectations and deliver the creative solution to its best potential within budget and deadline.
  • Review and approve each and every element of a campaign, from idea to completion.
  • Work with the content team in the creative process and ensure the team knows exactly what is expected of them
  • Responsible for Approval/sign off
  • To manage the Brand experience
  • Integration of ATL/BTL/PR
  • Creative content that engage and inspire various audiences
  • Translate communications objectives into creative concepts, strategies and campaigns.
  • Develop content quality assurance programmes
  • Provide editorial vision and creative direction across the content network – identifying new opportunities and bringing big content-related business ideas to the client
  • Builds and supports a content product  that meets audience needs and expands reach
  • Contributes to evolution of the digital programmes with forward-thinking ideas about content types, topics and presentation
  • Manages the execution of the program’s content strategy
  • Maintains brand standards and consistency across all published client content
  • Ability to manage editorial projects start to finish
    • Participates in content strategy and planning
    • Directs the content factory team in content planning and cross-promotion of content for other web properties within a branded content network
    • Ensures that new content creates strong connections with related existing content elements
    •  both within primary web property and connected web channels
    • Assists in the strategy, content planning and execution of a robust, multi-touchpoint content and promotional newsletter program
    • Collaborates with SEO practice to develop internal team knowledge base on search engine optimization and linking

Knowledge and Experience Required

  • Minimum 3-4 years’ experience in a Creative/Art related role where the primary role was to come up with creative concepts
  • Conceptual, creative and out-the-box thinking to create engaging content  across a spectrum of channels
  • Brand experience
  • Knowledge of  industry trends and relevant  technology
  • Experience with various content management systems and analytics tools (Google Analytics), writing and editing for web and social, SEO best practices
  • Experience managing and overseeing a team

 

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Temp Accountant http://www.ogilvy.co.za/2015/01/4862/ http://www.ogilvy.co.za/2015/01/4862/#comments Fri, 23 Jan 2015 10:53:48 +0000 http://www.ogilvy.co.za/?p=4862 Overview Ogilvy & Mather HQ in Jhb seeks a Temp Accountant to complete a 4 month contract to commence asap. Responsibilities Daily Cash Balances Bookkeeping to Trial Balance Full Debtors & Creditors Function Managing and Maintaining of Interco GL Accounts … Continue reading

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Overview

Ogilvy & Mather HQ in Jhb seeks a Temp Accountant to complete a 4 month contract to commence asap.

Responsibilities

  • Daily Cash Balances
  • Bookkeeping to Trial Balance
  • Full Debtors & Creditors Function
  • Managing and Maintaining of Interco GL Accounts
  • VAT Returns
  • All foreign payments
  • Bank Mandate Management
  • Maintaining of Bulk IT Purchases
  • Assist Finance staff whenever necessary
  • Address queries from Ogilvy Departments
  • ICS (Intercompany) – All our Debtors/Creditors from all business units to be reported on and reconciled against World Wide Units with Cartesis Codes
  • Executive Members Expense Claims – Reconciling and submitting all expense claims  to the holding company
  • Quarterly Flashes
  • Monthly Actuals, Prelim,Final Forecasts and Budgets
  • Cartesis reporting

Requirements:

  • 2 – 3 years’ financial accounting experience
  • Cartesis and Navision experience preferable
  • SOX Experience preferable
  • Medium to advanced excel skills is non-negotiable

Personal Attributes

  • Reliable and accurate
  • Takes initiative and is resourceful in identifying solutions
  • Team player
  • Problem solving skills
  • Able to work after hours occasionally

Kindly forward your CV, current salary and salary expectation to careers.jhb@ogilvy.co.za

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Pride comes before the fall in new Castle Superfans TVC http://www.ogilvy.co.za/2015/01/pride-comes-fall-new-castle-superfans-tvc/ http://www.ogilvy.co.za/2015/01/pride-comes-fall-new-castle-superfans-tvc/#comments Thu, 22 Jan 2015 15:24:39 +0000 http://www.ogilvy.co.za/?p=4852 South Africa is without a doubt a sporting nation. Our national teams are as much a part of our heart as boerewors on a braai, as the gentle buzz of vuvuzela’s in a packed stadium. So passionate are we that we’ll do whatever it takes to support our teams, and win or lose, we remain fans for life. Continue reading

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JOHANNESBURG, January 22, 2015 — South Africa is without a doubt a sporting nation. Our national teams are as much a part of our heart as boerewors on a braai, as the gentle buzz of vuvuzela’s in a packed stadium. So passionate are we that we’ll do whatever it takes to support our teams, and win or lose, we remain fans for life.

As a passionate supporter of South Africa and a proud sponsor of the Proteas, the Springboks and Bafana Bafana, Castle Lager is not just a fan, but a Superfan. Together with Ogilvy & Mather Johannesburg (O&M JHB), Castle Lager recently aired its Castle Superfans TVC, demonstrating the lengths South Africans will go to support their teams on the field.

The advert takes the audience on a journey of four Superfans as their car breaks down in the middle the Karoo on route to watch Bafana Bafana play at Greenpoint Stadium in Cape Town. What follows is a wild adventure that leads these four Superfans to a skydiving entrance into the middle of the stadium with the help of a few Proteas, Springboks, and one wild-eyed pilot.

General Manager at Castle Lager, Alastair Hewitt says, “We’ve been on an amazing journey with the Superfans campaign. This new TVC shows the epic lengths that South Africans will go to air their passion and support their national teams. With this, we wanted to do something different, and ultimately create a sense of adventure, and we’re proud of the result.”

Headed-up by Executive Creative Director at O&M JHB, Neo Mashigo, the team at O&M JHB committed themselves to tight deadlines, multiple locations and a two-hour window to shoot at Greenpoint Stadium. All-in-all, Mashigo believes that the successful end result came from great team effort between the agency and its long-standing client, and the expertise of the agency’s production house.

“This was fun, unforgettable adventure about national pride and friendship,” says Mashigo. “We hope it will bring out the Castle Superfan spirit in everyone who watches it. We’ve been working with Castle Lager for over a decade and every year we see the brand’s creativity taken to the next level. And the best part of it all – We love the reaction we get from our South African audiences.”

With this TVC, Castle Lager and O&M JHB are telling the story that every South African is in fact a Superfan at heart, and how everyone (from a crazy pilot to some legendary sportsmen) unites and comes together to help our heroes get to their game on time.

As the tagline at the end of the TVC says: “Here’s to a nation of Superfans. It all comes together with a Castle.”

Watch the new Castle Superfans TVC here.

Credits:

Ogilvy & Mather Johannesburg:

Neo Mashigo – Executive Creative Director

Molefi Thulo – Creative Director

TV Producer – Juliet Curtis

Tracy-Lynn King – Copywriter

Georja Bunger – Art Director

Business Unit Director – Marc Crerar

Account Director – Eliah Chauke

 

Production House – Egg Films:

Sunu Gonera – Director

Martina Scheider – Producer

Gorden Mitchley – off line Editor

###

About Ogilvy & Mather South Africa

Ogilvy & Mather is a global network built around its core of partnering with clients to create advertising and communications that is both strategically creative and effective.

Ogilvy & Mather South Africa, which was established in 1984, offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.

At 31 December 2014, Ogilvy & Mather South Africa had over 900 employees across 16 specialised companies in three local offices.

For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

 


Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Nomsa Radebe, Senior Account Executive
+27 (0) 11 709 6608
nomsa.radebe@ogilvypr.co.za

On behalf of:
Ogilvy & Mather South Africa
Mark Zeller
Manager, Marketing & Communications
+27 11 709 6705
mark.zeller@ogilvy.com

The post Pride comes before the fall in new Castle Superfans TVC appeared first on .

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Dan Nash joins Ogilvy PR Cape Town http://www.ogilvy.co.za/2015/01/dan-nash-joins-ogilvy-pr-cape-town-2/ http://www.ogilvy.co.za/2015/01/dan-nash-joins-ogilvy-pr-cape-town-2/#comments Mon, 19 Jan 2015 13:21:07 +0000 http://www.ogilvy.co.za/?p=4844 A top young talent takes up agency role to lead creative for the PR practice. One of South Africa’s best young creative talents in the digital space, Dan Nash, has joined Ogilvy Public Relations (Ogilvy PR) in Cape Town as Creative Director. Ogilvy … Continue reading

The post Dan Nash joins Ogilvy PR Cape Town appeared first on .

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A top young talent takes up agency role to lead creative for the PR practice.

One of South Africa’s best young creative talents in the digital space, Dan Nash, has joined Ogilvy Public Relations (Ogilvy PR) in Cape Town as Creative Director.

Ogilvy PR CT Managing Director, Carol Gallarelli, said the company had been working informally with Nash for a while and she was delighted to be able to bring him on board full-time; “Dan represents a big step forward for us in building a top class in-house creative team which can operate across all the output areas demanded in contemporary PR.”

Nash had six years’ experience in the agency world before moving on to independent projects including creating and editing the highly successful Bangers & Nash blog. He said “the timing is perfect for a move back into what is now a new and exciting world of agency PR work in social/digital spaces”.

NG4A2434

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Notes to Editors
• Ogilvy & Mather is a global network built around its core of partnering with clients to create advertising and communications that is both strategically creative and effective.
• Ogilvy & Mather South Africa, which was established in 1984, offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.
• At 31 December 2014, Ogilvy & Mather South Africa had over 900 employees across 16 specialised companies in three local offices.
• For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Issued by:
Ogilvy Public Relations Cape Town
Brittney Kok | Account Executive
+27 82 893 5910
brittney.kok@ogilvy.co.za

On behalf of:
Ogilvy Public Relations, Cape Town
Carol Gallarelli
Managing Director Ogilvy PR
021 467 1000

The post Dan Nash joins Ogilvy PR Cape Town appeared first on .

]]>
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Dan Nash joins Ogilvy PR Cape Town http://www.ogilvy.co.za/2015/01/dan-nash-joins-ogilvy-pr-cape-town/ http://www.ogilvy.co.za/2015/01/dan-nash-joins-ogilvy-pr-cape-town/#comments Mon, 19 Jan 2015 13:12:47 +0000 http://www.ogilvy.co.za/?p=4838 A top young talent takes up agency role to lead creative for the PR practice. One of South Africa’s best young creative talents in the digital space, Dan Nash, has joined Ogilvy Public Relations (Ogilvy PR) in Cape Town as Creative Director. Continue reading

The post Dan Nash joins Ogilvy PR Cape Town appeared first on .

]]>
A top young talent takes up agency role to lead creative for the PR practice.

CAPE TOWN, January 19, 2015 — One of South Africa’s best young creative talents in the digital space, Dan Nash, has joined Ogilvy Public Relations (Ogilvy PR) in Cape Town as Creative Director.

Ogilvy PR CT Managing Director, Carol Gallarelli, said the company had been working informally with Nash for a while and she was delighted to be able to bring him on board full-time; “Dan represents a big step forward for us in building a top class in-house creative team which can operate across all the output areas demanded in contemporary PR.”

Nash had six years’ experience in the agency world before moving on to independent projects including creating and editing the highly successful Bangers & Nash blog. He said “the timing is perfect for a move back into what is now a new and exciting world of agency PR work in social/digital spaces”.

NG4A2434

###

Notes to Editors

  • Ogilvy & Mather is a global network built around its core of partnering with clients to create advertising and communications that is both strategically creative and effective.
  • Ogilvy & Mather South Africa, which was established in 1984, offers specialist and integrated services in advertising; public relations; branding and identity; shopper and retail marketing; healthcare communications; direct; digital; CRM; mobile; promotion and relationship marketing; strategic consulting and branded content.
  • At 31 December 2014, Ogilvy & Mather South Africa had over 900 employees across 16 specialised companies in three local offices.
  • For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Issued by:
Ogilvy Public Relations Cape Town
Brittney Kok | Account Executive
+27 82 893 5910
brittney.kok@ogilvy.co.za

On behalf of:
Ogilvy Public Relations, Cape Town
Carol Gallarelli
Managing Director Ogilvy PR
021 467 1000

The post Dan Nash joins Ogilvy PR Cape Town appeared first on .

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