http://www.ogilvy.co.za Mon, 08 Dec 2014 09:25:46 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 Account Directors @ Ogilvy PR http://www.ogilvy.co.za/2014/12/account-directors-ogilvy-pr/ http://www.ogilvy.co.za/2014/12/account-directors-ogilvy-pr/#comments Mon, 08 Dec 2014 09:25:46 +0000 http://www.ogilvy.co.za/?p=4804 Overview Ogilvy Public Relations (OPR) boasts one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg and Cape Town, where we specialise in consumer, corporate, medical and technology PR. … Continue reading

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Overview

Ogilvy Public Relations (OPR) boasts one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg and Cape Town, where we specialise in consumer, corporate, medical and technology PR. We also have a Public Affairs arm, and fancy ourselves as quite the experts in Investor Relations and Stakeholder Engagement; not to mention our social media know-how and digital PR savvy with our Social@Ogilvy discipline.

Role:

An account director should be an experienced, broadly capable project and account manager who handles a wide range of assignments, projects and/or clients with a high degree of success and independence. She/he has strong client relationships and is considered a potential company leader.

Concept:

An account director has demonstrated high-level professional knowledge and skills.  She/he is able to manage a piece of a large account or a few smaller ones, with little top cover from her/his business director, director and/or managing director, as well as the staff assigned to the business.  She/he should have strong project management, budgeting, counselling, programme, people management and business development skills with increased emphasis and demonstrated success in building business and people.  She/he has the confidence and support of client contacts and strong relationships with the client organisation.  An account director demonstrates the ability and wherewithal to deliver on our vision, performance requirements and growth projections.  An account director has strong relationships with and the confidence of the client.

Account management:

  • Monitoring account teams standards and deadlines
  • Proposals and strategies to be developed and e-mailed to managing partner 24 hours prior presentation to client
  • Makes contact with each client at least once a day via telephone, e-mail or sms
  • Billings and all required documentation such as PO numbers and supplier invoices are completed by 23rd of every month
  • Completes billings by 25th of every month
  • Assists finance department with collections by 20th of every month
  • Updating the billing sheet by 25th of every month
  • Ensures OPR recognizes client birthdays
  • Client coffee session to be arranged every second month with client and Managing Partner to be setup by 15th of every second month
  • Meeting budget targets and tracking financial progress against each client 5th of every month
  • Cost estimates to be managed through the right processes to ensure accurate mark ups and implementation only to commence once approved and PO received
  • Tracking billed hours vs retainer /project  income every Monday
  • One on one team sessions to be held by 7th of every month
  • Monthly session to be held 28th of every month with managing partner to discuss clients
  • Quarterly client health reports to be completed by 7th of the month of the scheduled board meeting
  • Collecting completed timesheets from your teams Monday by 10am
  • New business participation should include the following from the AD;

-       Research

-       Attendance at brainstorm sessions

-       Assistance with preparation and development

-       Attendance at the presentation

  • Monitoring the newspapers daily by 10am

Media:

  • One on one media breakfast or lunch to be held by 28th of every month
  • Top level media motivations to be drafted 24 hours prior the deadline
  • Only AD’s to brief external writers, with a comprehensive written brief with 48 hour turnaround time unless client specifically requested otherwise
  • Media lobbying and securing additional coverage two per month
  • Attendance at all client / media interactions and a media profile to be developed and sent to client 48 hours prior to the meeting
  • Assist and alert client to any potential crisis or negative publicity

Projects and events:

  • Pre events

-       Ensure that a thorough and comprehensive proposal or plan has been developed which meets clients brief

-       Management of budget and the teams throughout the duration of the event

-       Sign off of the proposal and budget before implementation

-       Management of 50% up front payment prior to implementation

  • The event

-       Management of client expectations at the event

-       Overall management of suppliers and OPR team members

-       Ensure all deadlines are managed and adhered to

-       Management of payments for suppliers two days prior to the event

  • Post the event

-       AD to invoice all outstanding monies 48 hours after the event

-       Management of reports and reviews from the event

-       Thank you e-mailer to the media post the event

Professional skills:

  • Adherence to office hours
  • Punctuality for meetings both internally and externally
  • Understands business trends in the industries to which he/she consults.
  • Responsible for overall development of strategies and programmes based on team input.
  • Directs development of range of materials developed by account team including client memos, press releases, speeches, articles, brochures, presentation and collateral materials.
  • Efficiently and effectively plans and manages large-scale events.
  • Develops and guides media relations strategy.
  • Applies specialised industry expertise to client work.
  • Has established a circle of industry editorial, investment community, professional and/or third-party group contacts.
  • Has strong presentation skills and demonstrated ability to play a leadership role in a wide range of presentation settings.
  • Anticipates and develops solutions to client needs and problems.
  • Provides strong leadership in building effective, productive account teams.
  • Has intimate knowledge of an integration process and has worked on fully integrated campaigns in the past.  The compiles and creates a comprehensive PR plan and links into a 360 campaign.

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Senior Account Manager @ Ogilvy PR http://www.ogilvy.co.za/2014/12/senior-account-manager-ogilvy-pr/ http://www.ogilvy.co.za/2014/12/senior-account-manager-ogilvy-pr/#comments Mon, 08 Dec 2014 09:18:36 +0000 http://www.ogilvy.co.za/?p=4802 Overview Ogilvy Public Relations (OPR) boasts one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg and Cape Town, where we specialise in consumer, corporate, medical and technology PR. … Continue reading

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Overview

Ogilvy Public Relations (OPR) boasts one of the largest PR networks worldwide, with 74 offices on 5 continents. In South Africa, OPR has offices in Johannesburg and Cape Town, where we specialise in consumer, corporate, medical and technology PR. We also have a Public Affairs arm, and fancy ourselves as quite the experts in Investor Relations and Stakeholder Engagement; not to mention our social media know-how and digital PR savvy with our Social@Ogilvy discipline.

An account manager should be a broadly capable project and account manager who handles a wide range of assignments, projects and/or clients with a high degree of success and independence.

An account manager has demonstrated high-level professional knowledge and skills.  She/he should be able to manage a piece of a large account or a few smaller ones, with top cover from her/his account director, business director, director or and/or managing director.  She/he should have project management, budgeting, counselling, programme, people management and emerging business development skills.  He/she takes responsibility for the projects he/she manages, providing excellent client service, applying the office’s best resources, effectively managing people involved in projects and managing for profitable growth.  As account manager demonstrates the ability and wherewithal to deliever on our vision, performance requirements and growth projections. An account manager has strong client relationships.  There is no time limit on the account manager position.

Job Description

An account manager meets all the responsibilities and expectations of an account executive and:

  • Manages client expectations.
  • Develops and manages projects/programmes, including implementation plans, evaluation mechanisms, staffing plans, budgets and timelines.
  • Independently handles several small accounts or major projects of a large account, performing much of the day-to-day work with assistance from both more junior and more senior staff as appropriate.
  • Is client’s primary day-to-day contact on projects, or for smaller accounts, is the contact for the full account and has client’s respect, trust and confidence.
  • Develops presentations for clients relative to project management/programme status.
  • Keeps team(s) appropriately informed and involved in projects.
  • Identifies and secures help on emerging account problems.
  • Is able to articulate and apply agency vision, goals, practice areas, products and overall capabilities.
  • Understands all elements of the marketing mix and understand the PR role in a 360 marketing environment  in order to ensure integrated and holistic campaigns

Professional skills

  • Has full understanding of public relations and a demonstrated ability to achieve public relations objectives.
  • Develops and drafts communication programmes based on team input.
  • Understands business trends for industry segment/products.
  • Develops his / her editing skills so that he / she becomes capable of directing the written materials of others.
  • Oversees and directs media campaigns. Has established relationships with print and broadcast journalists.
  • Efficiently and effectively plans and manages events (e.g., press conferences, media tours, analyst meetings, advocate briefings, etc.)
  • Understands the creative process and how to work effectively with internal and external creative resources.
  • Has established a circle of industry editorial, investment community, professional and/or third-party group contacts.
  • Has strong presentation skills and plays an increasingly active role in new business and client presentations.
  • Anticipates and assists in developing solutions to client needs and problems.
  • Provides leadership in building effective, productive account teams.

Financial/administrative

  • Develops accurate project budgets and monitors them effectively.
  • Oversees timely development and distribution of bills and activity reports.
  • Completes time sheets daily and otherwise acts in accordance with company policies and procedures, and ensures that team does the same.

Initiative and general management

  • Is familiar with, and supports achievement of, the company’s vision and exemplifies the company’s values.
  • Routinely contributes to agency growth and performance as project, team, group and agency leader.
  • Delegates effectively.
  • Routinely recommends and implements solutions when problems arise.
  • Assists peers in problem solving.
  • Uses talents of colleagues in own problem solving.
  • Routinely seeks and shares information with colleagues.
  • Participates actively in team, staff and client meetings.
  • Routinely invests in building agency and client accounts and resources.
  • Works with business director to identify and address training, leadership and career development needs.
  • Continually seeks new ways to learn, improve and contribute.
  • Exhibits a sense of curiosity about client work and seeks more information and knowledge in response.

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Art Director – Go Advertising http://www.ogilvy.co.za/2014/12/art-director-go-advertising/ http://www.ogilvy.co.za/2014/12/art-director-go-advertising/#comments Sun, 07 Dec 2014 13:42:11 +0000 http://www.ogilvy.co.za/?p=4800 Introduction Since dominating the creative scene in 1980, Ogilvy & Mather South Africa has been the leader in the advertising, marketing and communications industry, building and transforming brands. Our vision is to be a driving force of change in the … Continue reading

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Introduction

Since dominating the creative scene in 1980, Ogilvy & Mather South Africa has been the leader in the advertising, marketing and communications industry, building and transforming brands. Our vision is to be a driving force of change in the creative communications industry while staying humble and divinely discontent at past successes.

The role of the creative department is to address client’s business problems with great ideas and execute solutions with excellence, flair and attention to detail.

Accountabilities and Responsibilities:

  • The work:

o   You’ll probably be conceptualising ideas for small, medium and large jobs. These could include anything from a print ad to a full through-the-line campaign. In other words, you should be strengthening your ability to come up with ‘big ideas’ that can be expressed through a number of mediums, and not just one-off executions.

o   More specifically, you need to be able to tell the difference between an idea and an execution – an idea being the bigger picture thought, and an execution, a way (perhaps one of many) of bringing that idea to life.

o   You also need a basic understanding of the digital medium, ie. banners, websites, apps, etc.

Agency people and processes: At this level you should be completely familiar with all the different departments in the agency, as well as the five basic processes for coming up with and producing great work: briefing, brainstorming, reviewing, presenting and production.You should have great relationships with Strategists and BUD’s.

  • The briefing process: In particular, make sure you have been properly briefed by insisting on a Kickstart. And always insist on a Brand Proposition, ie. what is the ONE simple thing the ideas you are coming up with need to say, for example: ‘this is a fast car’.
  • The production process:

o   In particular, from a print point of view:

  • you should know all DTP programmes required for your job and upskill your knowledge of retouching
  • you should know how to work with the art buying department
  • and you should know how to brief and work with suppliers such as illustrators, typographers and photographers.

o   In particular, from a TV point of view:

  •  you should be fairly familiar with the TV production process.
  • Design inspiration/resources: Have a collection of great design, art direction, photography, animation and anything else that will help you be a better art director.
  • Other suppliers: At this point, you should be pretty familiar with directors, photographers, sound engineers, etc.

Personal Qualities and Behavioural Traits:

  • Be interested: Immerse yourself in awards annuals and see what great work is out there.
  • Be helpful: In general, you need to actively seek out areas you can help with.

o   Mounting

o   Illustrations (if possible)

o   Anything else any of the more senior Creatives need help with on a job.

  • Show a keenness to learn: You need to be responsible for learning and up-skilling yourself as an art director (with the help of the senior people around you).
  • Your seniors: Work closely with the senior creative(s) you are working with.
  • Deadlines: You need to be able to meet deadlines and deliver on the briefs given to you.
  • Proactive work: You should be doing this and it should hopefully start winning you some awards.
  • Presenting work: You should be able to present work in meetings if necessary.

 

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Account Director – EE http://www.ogilvy.co.za/2014/12/account-director-ee/ http://www.ogilvy.co.za/2014/12/account-director-ee/#comments Sun, 07 Dec 2014 13:35:10 +0000 http://www.ogilvy.co.za/?p=4798 Overview As an integrated advertising agency we draw from the best of both international and local best practice. Ogilvy & Mather Johannesburg has defined, developed and instituted world-class operational practices that literally liberate the organisation to focus on this key responsibility — creating ideas … Continue reading

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Overview

As an integrated advertising agency we draw from the best of both international and local best practice. Ogilvy & Mather Johannesburg has defined, developed and instituted world-class operational practices that literally liberate the organisation to focus on this key responsibility — creating ideas that solve business challenges.

By following the Brand Liberation Team philosophy, brands are positioned where they should be in our integrated agency — right at the centre. Planning, account management and creative are jointly responsible for the success in every way of the brands in their care. The team is strategically, operationally and creatively equipped to respond to any business challenge they encounter and then liberated to find the most relevant channel in which to execute it.

Major Tasks:

  • Is to lead a particular piece of business, within a constructive and creative operating environment.
  • Is the leader of the Account Management team and is the primary manager of the account.  As such, he/she must recognise his/her prime responsibility for ensuring the quality of the agency’s product, particularly the strategic and creative product, and for inspiring the highest standards in other team members.  In so doing, he/she will contribute to the successful and profitable stewardship of clients’ Brands.
  • Be an active and enthusiastic advocate of Brand Stewardship, in theory and in practice.  This means both completing the procedural sides of Brand Stewardship and living and breathing the philosophy of stewarding each Brand worked on.
  • Build excellent relationships with clients, extending into social situations, and with all members of the agency team for whom he/she is responsible.
  • The Account Director’s leadership role on his/her business should also contribute to the department in a positive manner:  by setting an example of best-practice account management skills.
Key Tasks and Responsibilities:

Client

  • Has a deep understanding of the client’s business and of the key broader factors and trends shaping their markets and categories.  Looks for opportunities to engage in broader business dialogue with clients.
  • Is the client’s first point of contact on all main strategic, creative and resource issues.
  • Is the Business Director’s first port of call on all questions relating to the business.
  • Builds strong and enduring relationships with clients, professionally and socially, particularly at the Marketing Manager or equivalent level.
  • Regularly seeks out ways to add value to the client/agency relationship (e.g. joint speaking appearances at conferences; effecting introductions to other members of agency management; agency presentations on broader industry issues).

Creative

  • Is responsible for setting the creative context of the business:  knowing what type of advertising the Brand needs and understanding what the client thinks he/she wants, if these differ.
  • Is the Creative department’s most senior contact on a day-to-day basis, providing an overall vision and direction for the creative work and ensuring it is set in the correct business context.
  • Is an excellent judge of creative work and is willing and able to argue a case in any client/agency forum.
  • Understands how best to present the agency’s work in a client forum to best effect.
  • Keeps the Executive Creative Director and Creative Group Heads apprised of all relevant client/account issues.

Finance

  • Contributes to the writing of Business Plans for the account.
  • Is responsible for maximising the account’s billings and/or income and for seeking out additional income opportunities.
  • Contributes to the good financial management of the business, improving profitability wherever possible, monitoring all billing procedures carried out by the Account Manager/Executive, alerting the Business Director promptly to any likely changes to billing and income, any potential write-offs, etc.
  • Ensures that timesheets are always up to date and given to Finance timeously.

Traffic / Production

  • Is responsible for ensuring appropriate timescales on all major productions.
  • Is responsible for ensuring the right resource is allocated to the business in this area.
  • Is responsible for ensuring that the client understands the importance of having enough time for creative development.

Planning

  • Forms a strong and enduring relationship with his/her Planner on the business.
  • In tandem with the Planner, develops the most insightful advertising strategies and sharpest creative briefs possible.

Media

  • Oversees the team’s media output – carries out quality control and effective resource management.
  • Keeps abreast of all developments in areas of media and fosters the use of best practice – in media research, planning / buying tools, and methodologies etc.
  • Keeps the Media Director apprised of relevant client/account issues.

Management

  • Is ultimately responsible for the smooth running of the account – operationally, creatively and financially – and is answerable on these points to the client and to the Business Director.
  • Creates the best possible environment in which to produce the best possible work.  Is responsible for ensuring that his/her teams have the right time and resources to deliver this, within the client’s time frame.
  • Builds the respect and loyal commitment of team members, of the department and of the agency as a whole.
  • Effectively manages and coaches the more junior members of the Account Management team (AM’s, AE’s, BA’s) sensitively, positively and pro-actively.
  • Delegates effectively and appropriately – upwards to the Business Director, as well as downwards, and to other departments.
  • Involves the Business Director appropriately on all relevant issues:  status of business, brand health, creative projects, timings, etc.
  Education & Experience

  • Post graduate degree or National Diploma, majoring in communication, marketing, advertising or other related Business Sciences
  • Financial and budget control ability
  • Marketing knowledge and experience
  • Outstanding people management skills
  • Committed team worker
  • Intellectual depth
  • Excellent written/verbal communication skills
  • Good interpersonal skills
  • Strong service orientation
  • Integrity, energy and creativity

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Creative Team – Junior to Mid-weight @ Ogilvy Africa http://www.ogilvy.co.za/2014/12/creative-team-junior-mid-weight-ogilvy-africa/ http://www.ogilvy.co.za/2014/12/creative-team-junior-mid-weight-ogilvy-africa/#comments Sun, 07 Dec 2014 13:27:15 +0000 http://www.ogilvy.co.za/?p=4796 Overview Ogilvy& Mather Africa produces “big picture advertising for big picture clients”. Whether it’s a blockbuster TV ad, a witty radio commercial, a cutting-edge mobile app, award-winning print work or rich banners, or an integrated mix of two or more … Continue reading

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Overview

Ogilvy& Mather Africa produces “big picture advertising for big picture clients”. Whether it’s a blockbuster TV ad, a witty radio commercial, a cutting-edge mobile app, award-winning print work or rich banners, or an integrated mix of two or more channels, we can create it.

Ogilvy & Mather Africa believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candour; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.

O&M Africa has helped to build some of the most recognisable brands in the world, including Barclays Bank, Nestle, BAT,Coca–Cola and Philips.

This role is part of the Africa/Kenya team, reporting into the Regional CD.

Responsibilities

  • To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc.).
  • To actively seek inspiration from the external environment to influence creativity.
  • Understands and appreciates the nature and value their client’s brand.
  • To familiarising themselves with the product and competitor activities in the market.
  • Proficient in discussing the client’s core message and target audience.
  • Ability to generate lots of fresh, original ideas from a brief.

Task Areas:

  • Conceptualise original and relevant ideas based on creative briefs.
  • Present ideas to colleagues and clients in a persuasive manner, and build strong relationships with clients.
  • Oversee campaigns through the production stage to completion and liaise with production companies, photographers, typographers, designers and printers.
  • Create work which is used to win new clients and attract brilliant creative talent to Ogilvy.
  • Mentor teams’ conceptual and executional skills
  • Understand the needs, motivations, and aspirations relevant to your audiences.

People Management & your profile:

  • Builds key relationships with Account Management, Planning & Traffic departments.
  • Meets regularly with relevant departments to discuss the client’s requirements and core messages.
  • Portrays a helpful and innovative image for the Creative Department.
  •   Client Management:

Financial Management:

  • Understands the clients’ financial budgets and ensures work is completed within these budgets.
  • Responsible for budget control of their projects regarding client Pos.
  • Ensures that all WIP can be reconciled and billed as soon as possible. Ensures that all invoices are issued quickly and correctly and that reconciliation meetings are held with Client as appropriate.
  • Ensures the agency responds to any financial queries within 48 hours
  • Ensures work is produced on time and within budget

Creative Management:

  • To think creatively and devise imaginative and intelligent advertisements based on client briefs.
  • To push boundaries of original thinking to explore new creative solutions.
  • To communicate creative ideas effectively to a wide audience of varying levels of creative knowledge.
  • To translate the strategic creative concept into different creative executions to be presented to the client.
  • To execute creative ideas to the highest standard involving and communicating with the necessary creative team.
  • To modify initial ideas into workable concepts until the client is satisfied.
  • To align the copy with art direction and vice versa.
  • To deliver work to brief on time and on budget, to the highest quality.
  • To oversee the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies

Skills

Required Experience:

  • 10- 15 years’ experience
  • To have an HND, Foundation degree or degree in advertising, design or related subjects.
  • To have an established portfolio of recent copy work.
  • Essential to have previously knowledge of the industry and an understanding of the creative process in advertisement.
  • The ability to think creatively and communicate ideas through the written form (ie: scripts and copy).
  • This individual must have an opinion on directors and typography.  It is also essential for them to have an eye for colour and mood etc
  • Experience of checking all content being advertised is truthful and complies with codes of advertising practice.

Desired Experience:

  • To have won Creative Awards.

Required Behaviours:

  • Actively seeks out new ideas, techniques and styles generally (ie art, films, TV programmes, music, fashion, trends etc).
  • Is influential and can inspire the Creative Department.
  • Seeks out to understand why loyal customers buy certain products.
  • Acts in the best interest of the brand and Ogilvy at all times.
  • Researching competitor activities and successful campaigns being delivered by other agencies.

Required Attributes:

  • Is highly creative and imaginative, and curious about clients’ products or services.
  • Can communicate ideas or moods through advertising.
  • Has excellent computer skills in relevant art and design software packages.
  • Technical excellence in creating original concepts.
  • Has a thorough understanding of photography, typography and printing techniques.
  • Skilled in writing clear, concise and grammatically correct copy. Has a strong eye for detail.
  • Has an understanding of the different language styles that appeal to various target markets.
  • Strong listening and interpretation skills.
  • Strong interpersonal and communication skills.
  • Can work under pressure and manage workloads effectively.
  • Can work within strict budgets.
  • Is able to see other people’s points of view and take on board feedback.
  • Works well within a pair and also cross departments.
  • Is highly self-motivated and well organised.

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Junior Strategist @ Ogilvy Africa http://www.ogilvy.co.za/2014/12/junior-strategist-ogilvy-africa/ http://www.ogilvy.co.za/2014/12/junior-strategist-ogilvy-africa/#comments Sun, 07 Dec 2014 13:23:16 +0000 http://www.ogilvy.co.za/?p=4794 Overview Ogilvy& Mather Africa produces “big picture advertising for big picture clients”. Whether it’s a blockbuster TV ad, a witty radio commercial, a cutting-edge mobile app, award-winning print work or rich banners, or an integrated mix of two or more … Continue reading

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Overview

Ogilvy& Mather Africa produces “big picture advertising for big picture clients”. Whether it’s a blockbuster TV ad, a witty radio commercial, a cutting-edge mobile app, award-winning print work or rich banners, or an integrated mix of two or more channels, we can create it.

Ogilvy & Mather Africa believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candour; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.

O&M Africa has helped to build some of the most recognisable brands in the world, including Barclays Bank, Nestle, BAT,Coca–Cola and Philips.

This role is based at our Jhb offices.

Key Tasks and Responsibilities:

  • Define and understand the core target audience
  • Demographic, psychographic, behavioral and attitudinal
  • Apply insight to shape brand development and product platform ideation
  • Brand idea, architecture, positioning and value propositions
  • Provide clear, compelling creative direction
  • Creative brief writing, developing messaging hierarchy
  • Stay current and connected to popular culture
  • Trends, insight and foresight
  • Be available as a strategic sounding board in working end-to-end across disciplines
  • Creative, strategic, media, digital, retail
 
Education & Experience

  • Research friendliness – understands how to apply qualitative and quantitative learning
  • Cultural voyeur – knows how to tap into pop culture
  • Critical thinking skills – analytical, creative and lateral
  • Marketing insight, in looking for actionable insights
  • Strategic provocateur, in being curious and questioning
  • Can tell and sell a story – with strong presentation and writing skills
  • Can trawl for insight wide and deep – business, consumer, brand, touch points
  • Digital savvy and can leverage the power of social media for insights

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Creative Director @ Ogilvy Africa http://www.ogilvy.co.za/2014/12/creative-director-ogilvy-africa/ http://www.ogilvy.co.za/2014/12/creative-director-ogilvy-africa/#comments Sun, 07 Dec 2014 13:17:36 +0000 http://www.ogilvy.co.za/?p=4792 Overview Ogilvy& Mather Africa produces “big picture advertising for big picture clients”. Whether it’s a blockbuster TV ad, a witty radio commercial, a cutting-edge mobile app, award-winning print work or rich banners, or an integrated mix of two or more … Continue reading

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Overview

Ogilvy& Mather Africa produces “big picture advertising for big picture clients”. Whether it’s a blockbuster TV ad, a witty radio commercial, a cutting-edge mobile app, award-winning print work or rich banners, or an integrated mix of two or more channels, we can create it.

Ogilvy & Mather Africa believe passionately in exploring and innovating; in collaborating and sharing knowledge; in upholding respect and inclusion; in clarity and candour; and in holding ourselves accountable for everything we do. We seek to bring out the inner greatness in brands, companies and people.

O&M Africa has helped to build some of the most recognisable brands in the world, including Barclays Bank, Nestle, BAT,Coca–Cola and Philips.

This role reports into the CEO of Africa based in Kenya, Nadja Bellan-White, but is based at our Jhb offices.

Responsibilities

  • Ensures the production of high quality creative work that enhances the reputation of the agency and wins awards.
  • Knowledge of each step of an advertising campaign’s process to give the creative team direction.
  • Good knowledge and application of multiple channel executions.
  • Embed innovative thinking into core business activity.
  • To remain up-to-date with new ideas, techniques and styles (ie art, films, TV programmes, music, fashion, trends etc).
  • To actively seek inspiration from the external environment to influence creativity.
  • Understands and appreciates the nature and value their client’s brand.
  • To familiarising themselves with the product and competitor activities in the market.
  • Proficient in discussing the client’s core message and target audience.
  • Ability to generate lots of fresh, original ideas from a brief.
  • Develop creative programs and design concepts that meet the business objectives of the organisation and that advance our brand strategy.
  • Work with internal teams to generate ideas for pitching and proposals.
  • Interpret and translate new business marketing briefs and commercial objectives into original, clever (but viable) creative and communication ideas, visions, strategies.
  • Demonstrate and lead effective creative brainstorming sessions – with clients and internal teams where appropriate.
  • Guide and develop single-minded propositions and high-calibre creative concepts.
  • (Alongside the client team and copywriters) in business development pitches and proposals – new and existing clients where relevant.
  • Spearhead the development of the company’s digital, social and mobile creative services, skill-set and experience.
  • Provide direction to creative team to visualise and produce design interfaces for all marketing programme executions.
  • Manage, mentor and guide the team in developing their creative thinking, strategies, processes and execution.
  • Maintain and share a knowledge of ‘latest’ creative and digital trends and techniques to keep our work cutting edge.
  • Manage overall approval and sign-off of creative elements to client projects to maintain quality standards and evoke best practice.

Talent Management & internal Relationships:

  • To lead and inspire a creative team to develop powerful and highly commercial design solutions for a portfolio of clients.
  • To manage the creative team from concept to completion of the projects and present to management.
  • Builds key relationships with key individuals within the Agency.
  • Meets regularly with key individuals to discuss the client’s requirements and core messages.
  • Fosters team spirit within department by sharing professional experience to improve overall department effectiveness.
  • Makes department aware of any new technologies that could improve overall agency quality.
  • Helps new team members understand agency process.
  • Able to quickly build constructive but uncompromising relationships within the business.
  • Manage and develop the team within Ogilvy Values.
  • Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour.
  • Conduct PMP’s (appraisal) interviews and follow-up PMP objectives with all reports in the team.
  • Provide regular feedback to Creative teams. Act as coach and mentor and support their career development.
  • Ability to give constructive feedback to individuals on their Creative work.
  • Provides a clear direction for the team in support of business objectives.
  • Gives effective feedback and coaches individuals to develop their own knowledge, skills and behaviour.
  • Effectively manages poor performers and difficult discussions.
  • Recognises and values work done well.

Client Management:

  • Responsible for the development of strong client relationships, alongside seeking new and different ways to improve our service to them.
  • Responsible for the on-going direction and development of the clients, helping to win new business and delivering brand building campaigns.
  • Work closely with the senior management team to become a trusted design partner within the clients businesses.

Commercial Management:

  • Understands the clients financial budgets and ensures work is completed within these budgets.
  • Develops an expert understanding of the Agency’s financial systems
  • Ensures work is produced on time and within budget
  • Strong analytic skills and ability to relate results to client business objectives
  • Knows of, and understands, relevant contractual agreements and their impact on agency procedures.
  • Manages budget development and monitors financial performance.
  • Contributes to development of company revenue projections.
  • Shares responsibility for building and managing accounts for growth/profitability.
  • Helps to prepare, and attends, regular account “check-ups” with clients; presents accomplishments and plans for next period.
  • Ensures that staff complete and submit their timesheets on time.

Creative Management:

  • Establish creative direction for the entire line of offline services and programs.
  • To push boundaries of original thinking to explore new creative solutions.
  • Challenge the team to go beyond the brief.
  • Provide quality control over concepts put forward by the creative team.
  • Lead creative sessions for project kick-offs.
  •  Coach and drive the other team members to grow the creative relationships.
  • To deliver work to brief on time and on budget, to the quality expected, surpassing the client’s advertising expectations.

Skills

Required Experience:

  • To have an established portfolio of recent art work.
  • Experience of working within a Creative team for a large Advertising Agency.
  • Excellent management and a proven track record leading creative teams within top agencies.
  • Solid background in copywriting and/or design
  • Demonstrable commercial acumen.

Desired Experience:

  • To have won Creative Awards.

Required Behaviours:

  • Must possess integrity, energy and creativity.
  • Is influential and can inspire the Creative Department.
  • Acts in the best interest of the brand at all times.
  • Understands how different channels can be used to create brand awareness.
  • Is able to take tough decisions and effectively resolve conflict.
  • Manages people in a nurturing and supportive way.
  • Has gravitas with senior clients and flexibility to work with Operational Clients.

Required Attributes:

  • Excellent management skill, guiding and influencing the team to be braver in their creative concepts.
  • Is highly creative and imaginative, and curious about clients’ products and services.
  • Is confident presenting ideas at a senior level.
  • Is highly driven and self-motivated.
  • Has outstanding knowledge of customer insights and design trends.
  • Is articulate, ambitious and passionate about design.
  • Has strong interpersonal and communication skills.
  • Can work under pressure and manage workloads effectively.
  • Can work within strict budgets.

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Front-end Developer – Gloo @ Ogilvy http://www.ogilvy.co.za/2014/12/front-end-developer-gloo-ogilvy/ http://www.ogilvy.co.za/2014/12/front-end-developer-gloo-ogilvy/#comments Sun, 07 Dec 2014 13:07:04 +0000 http://www.ogilvy.co.za/?p=4790 Overview Gloo@Ogilvy Johannesburg has a vacancy for a Developer to assist with the development, production and maintenance of digital projects by ensuring that updates and changes to client websites and other digital media are on time, on budget and on … Continue reading

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Overview

Gloo@Ogilvy Johannesburg has a vacancy for a Developer to assist with the development, production and maintenance of digital projects by ensuring that updates and changes to client websites and other digital media are on time, on budget and on brief.

Projects are often cutting-edge and highly innovative, using the latest techniques and devices.

Minimum Requirements:

• Five years related work experience
• Strong XTHML/CSS and JavaScript skills
• Experience using Html5/CSS3
• Mobile web development experience
• Knowledge of Linux required
• Knowledge of mySQL required
• Must know his/her way around Adobe Photoshop and be able to work to pixel perfect designs
• Experience using MVC’s like cakePHP, Yii, etc.
• Must work to best practices in development and coding standards
• Must have the ability to work on multiple projects to tight deadlines
• Must be able to work well in a team and also recommend best practices and new ideas
• Must be motivated to continue learning, researching and implement new technologies.

Advantageous

• Experience building mobile applications
• Digital agency/Creative studio experience
• Experience using code repositories such as GIT or SVN

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Senior Strategist @ Ogilvy Durban http://www.ogilvy.co.za/2014/12/senior-strategist-ogilvy-durban/ http://www.ogilvy.co.za/2014/12/senior-strategist-ogilvy-durban/#comments Sat, 06 Dec 2014 12:19:25 +0000 http://www.ogilvy.co.za/?p=4788 Overview Ogilvy & Mather Durban seeks a Senior Strategist to service Unilever responsible for providing inspiration from insight and catalytic thinking that will give way to ideas that accelerate success, for a variety of client products, retail platforms and sponsorship … Continue reading

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Overview

Ogilvy & Mather Durban seeks a Senior Strategist to service Unilever responsible for providing inspiration from insight and catalytic thinking that will give way to ideas that accelerate success, for a variety of client products, retail platforms and sponsorship activities.

Responsibilities

  • Define and understand the core target audience: demographic, psychographic, behavioral and attitudinal
  • Apply insight to shape brand development and product platform ideation
  • Brand idea, architecture, positioning and value propositions
  • Provide clear, compelling creative direction
  • Creative brief writing, developing messaging hierarchy
  • Stay current and connected to popular culture: trends, insight and foresight
  • Be available as a strategic sounding board in working end-to-end across disciplines: creative, strategic, media, digital, retail

Skills

  • 8 years’ experience
  • Research friendliness – understands how to apply qualitative and quantitative learning
  • Cultural voyeur – knows how to tap into pop culture
  • Critical thinking skills – analytical, creative and lateral
  • Marketing insight, in looking for actionable insights
  • Strategic provocateur, in being curious and questioning
  • Can tell and sell a story – with strong presentation and writing skills
  • Can trawl for insight wide and deep – business, consumer, brand, touch points
  • Digital savvy and can leverage the power of social media for insights

At Ogilvy & Mather, we celebrate diversity for the benefit of both our clients and employees. We are proud to be an equal opportunity employer and we do not discriminate because of race, colour, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital or domestic/civil partnership status, sexual orientation, gender identity or expression.

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Digital and Social BUD @ OgilvyOne http://www.ogilvy.co.za/2014/12/bud-ogilvyone/ http://www.ogilvy.co.za/2014/12/bud-ogilvyone/#comments Sat, 06 Dec 2014 12:13:21 +0000 http://www.ogilvy.co.za/?p=4785 Overview Major Tasks: COLLABORATION.  Based on a matrix approach to management, collaboration with Office and Discipline Heads is absolutely fundamental.  Whilst responsibility for the account clearly rests with the Business Director, it is both expected and required that this be … Continue reading

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Overview

Major Tasks:

  1. COLLABORATION.  Based on a matrix approach to management, collaboration with Office and Discipline Heads is absolutely fundamental.  Whilst responsibility for the account clearly rests with the Business Director, it is both expected and required that this be done based on the principle of collaboration.
  1. SINGLE BOTTOM LINE ACROSS DISCIPLINE.  Requires that solutions are delivered which are in the best interest of the brand, not one or more of the individual offices.
  1. REVENUE DRIVERS. Notionally Business Directors become the primary revenue drivers of the organisation and the individual office and discipline heads supply to them of best quality human and technical resources.
Key Tasks and Responsibilities:

  1. FINANCIAL RESPONSIBILITY
  • Ensuring that the total communications budget is deployed across what is agreed to be best mix of communication disciplines to deliver the best business solution.
  • Total bottom line profitability of each client within his/her portfolio.
  • Annual budgeting and preparation of the Business Plan in conjunction with individual Head Office.
  • Delivery of Business Plan during fiscal year.
  1. PEOPLE MANAGEMENT
  • Ensure staffing levels match the need of the client, within the constraints of the budget, across the following disciplines: Account Service, Media and Planning.
  • In liaison with various office/department heads ensure the team is adequately skilled/trained to deliver ahead of client expectations.
  • Ensure efficient utilization of all creative and creative support services; research and research support services, finance and administration.
  • Foster a spirit of commitment to the mutual success of the agency and client based on the principles of Brand Stewardship and the Bumble Bee.
  • Conduct annual performance appraisals, in conjunction with discipline specialists.
  1. STRATEGIC & CREATIVE SOLUTION
  • Understanding and implementing Brand Stewardship both as a philosophy and a process.
  • Originate and deliver, in conjunction with appropriate agency sources, outstanding strategic solutions based on a combination of the business scenario, consumer rights and a thorough understanding of the total communication mix.
  • Ensure all agency briefings will yield relevant and original solutions efficiently.
  • Develop a strong partnership with the Creative Director on each account based on a shared commitment to effective solutions.
  • Facilitate first time selling and timeous execution of creative and media solution.
  1. CLIENT
  • In conjunction with Chairman, Group MD, Office and Disciplines Heads ensure sound and meaningful relationships from CEO onwards.
  • Represent the point of view of the agency with integrity and resolve.
  • Elevate the client’s perception of the agency from an advertising supplier to a valued business partner, within the context of the total marketing mix, not just advertising.

5. AGENCY CULTURE

  • Embody and practice the values of the 8 habits of Ogilvy.
  • Understands how best to present the agency’s work in a client forum to best effect.
  • Keeps the Executive Creative Director and Creative Group Heads apprised of all relevant client/account issues.

SKILLS

  • Post graduate degree or National Diploma, majoring in communication, marketing, advertising or other related Business Sciences
  • Financial and budget control ability
  • Marketing knowledge and experience
  • Outstanding people management skills
  • Committed team worker
  • Intellectual depth
  • Excellent written/verbal communication skills
  • Good interpersonal skills
  • Strong service orientation
  • Integrity, energy and creativity

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