http://www.ogilvy.co.za Wed, 26 Nov 2014 09:55:25 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.3 Channel Planning + Strategy Director @ Ogilvy & Mather Africa -Kenya http://www.ogilvy.co.za/2014/11/channel-planning-strategy-director-ogilvy-mather-africa-kenya/ http://www.ogilvy.co.za/2014/11/channel-planning-strategy-director-ogilvy-mather-africa-kenya/#comments Mon, 24 Nov 2014 07:57:22 +0000 http://www.ogilvy.co.za/?p=4755 Overview It’s Ogilvy & Mather Africa Mission To Be The Bravest. To us, being brave doesn’t mean reckless, in fact, we position our agency to our clients as giving a Safe Adventure.  That’s what we want our clients to know … Continue reading

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Overview

It’s Ogilvy & Mather Africa Mission To Be The Bravest. To us, being brave doesn’t mean reckless, in fact, we position our agency to our clients as giving a Safe Adventure.  That’s what we want our clients to know – that they are with an agency that will be bold, create ground-breaking, envelope-pushing creative work, which will win awards, but which won’t damage their brands or the relationships they have with their customers. We’re there to make them famous, their brands more desired and to take their business to a new level. We solve problems for our clients using all channels whether it is digital, mobile, CRM, DR advertising, email or direct mail.

You can see from our success that this approach works – but we’re not complacent, we need to keep being brave, keep hiring courageous people and pushing great creative work.

We demand the best from all our people no matter what job they do, or what level they are. We look for the bravest, most creative people. Those with a genius for cracking difficult problems, account people with creative flair, creatives with an understanding of business, those who can get things done. People who aren’t afraid to speak their minds or stand by their principles. People with great instincts who aren’t afraid to follow them. Those who will always aim higher.

In return for this bravery and commitment, Ogilvy & Mather Africa nurtures, encourages, protects and rewards its people.

Responsibilities

  • The Channel Planning and Strategy Director will be responsible for ensuring well thought through and innovative channel strategies are delivered to our wide client portfolio. This will include but not limited to Airtel Africa, Nestle EAR, Multi-choice (DSTV) and SC Johnson.
  • The resource will ensure collaboration across key verticals which include creative and account management. This will ensure full integration into all communications plans as well as delivering innovative media solutions that work, for the brands that trust us with their media investment management.
  •  As the Channel Planning and Strategy Director, you will foster relations, share best practice and galvanize collaboration amongst senior planners and media directors within the group.
  • You should be seen as the new face of channel planning within the agency and have the ability to work independently and as a collaborative team whether in pitches, day to day account channel plans and annual client strategy meetings.
  • You will pro-actively seek out to provide leadership across new business opportunities and be a strategic partner to the creative and planning team within the creative agencies.
Knowledge Areas:

  • A classically trained media channel planner with a contemporary approach and appreciation of all channels.
  • Fully rounded in Pan African planning, equally able to talk at a strategic business level and to work successfully with top executives in the business (both creative + client )
  • Able to lead and bring the best out in Media channel plans
  • Emotionally intelligent. Someone who positively enjoys coaching, influencing and relationship building
  • Drive strong media brand ideas which set category standards, and create excellence in integrated work
  • Lead and develop thought leadership pieces to grow the reputation of Ogilvy Africa Media
  • Lead, manage and front high profile meetings
  • Develop and foster relationships with our Global Brand Leaders and other planning leaders across the group

Task Areas:

  • Partner with the Account Management Leads and Creative leads to manage and drive
  • Directly influence the creative output on all strategic briefs.
  • Partner with senior management, on selected new business opportunities in the Pan – African network
  • Actively and constructively participate in OA agency as a whole, in particular strategy and channel planning forums and  Brand forums

People Management & your profile:

  • Provide regular feedback to creative and account management teams.
  • Act as coach and mentor and support budding talent within the media agency to drive strategy capability.
  • Encourage input and ideas from both the planning team and wider teams when working on a client account.
  • Develops and communicates a long term vision for the business and inspires others to play their part in reaching that vision.
  • Creates an organisational climate in which people can thrive.
  • Ability to give constructive feedback whilst working collaboratively.
  • Provides a clear direction for the team in support of business objectives for existing and new clients.
  • Builds strong relationships with Account Management, Planning & creative teams.

Client Management:

  • Takes strategic view of the client business and is confident about business strategy and discussing with the client; demonstrates visionary business thinking.
  • Gains client respect by improved knowledge of their business e.g. revenues, profit stream, ultimate business goals
  • Confident with client data and can discuss and recommend channel solutions that work within a Pan African context.

Skills

Required Experience:

  • 5-7 years of experience in strategic planning.
  • Bachelor’s degree, masters an added advantage.
  • Effective and persuasive leadership comfortable with all levels of interaction across the business
  • Proven management skills and ability to manage day-to-day operations.
  • Strong written and oral communication skills.
  • Has a good working knowledge of the data and qualitative research available.
  • Has proven client management skills and experience of client relationship building.
  • Will have a good working knowledge of the Pan African market and will provide a broad perspective on the critical issues facing a brand.
  • Will have experience of providing insight into consumers and the brand in a way that helps move the clients’ business in the right direction through Channel planning.
  • Has experience of and accepts responsibility for Pitch briefs, media strategy meetings, Innovative media + creative ideas and execution on the brand.
  • Has experience of challenging the thinking on the account on a regular basis both internally and with the client.
  • Has experience of writing creative briefs in a way that inspires great media work.
  • Is an expert in Channel planning and strategy
  • Has experience of selling strategy.
  • Has experience of presenting to the agency and clients.

Desired Experience:

  • Strong organizational skills
  • Ability to understand and manage high-profile, situations at senior management level

Required Behaviours:

  • Strong problem-solving and negotiation skills
  • Ability to exercise sound and independent judgment
  • Business sensitive, a marketer as well as a communications expert.
  • Media neutral in outlook.
  • Data savvy. Selections, propensity modelling, results and reporting. Although we are not looking for a data planner.
  • Excellent with clients and capable of developing pragmatic solutions.
  • Experience working with large organisations and on large direct communications programs.

Required Attributes:

  • Comfortable working with creative + account management teams (copywriters, creative + art directors, designers, account directors, account planners) to nurture good work.
  • Fully understands digital.
  • Comfortable working with multiple cultures and markets

 

 

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SA Advertising Greats Come Together For Launch of Wallop! http://www.ogilvy.co.za/2014/11/sa-advertising-greats-come-together-launch-wallop/ http://www.ogilvy.co.za/2014/11/sa-advertising-greats-come-together-launch-wallop/#comments Thu, 20 Nov 2014 13:30:34 +0000 http://www.ogilvy.co.za/?p=4742 Three South African advertising legends gathered at Ogilvy & Mather Cape Town in Woodstock last night to celebrate the launch of Wallop! by Toni Younghusband. Continue reading

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CAPE TOWN, November 19, 2014.

Three South African advertising legends gathered at Ogilvy & Mather Cape Town in Woodstock last night to celebrate the launch of Wallop! by Toni Younghusband.

Bob Rightford, Brian Searle-Tripp and Roger Makin were in conversation with radio personality Mike Wills about the book that aims to convey the energy and joy of the early years at Rightford, Searle-Tripp, Makin, ‘the little yellow agency’ as it was known,  and its remarkable growth into a jewel in the Ogilvy & Mather worldwide crown.

Ogilvy & Mather Cape Town’s Managing Director, Luca Gallarelli said he was “humbled to be able to host the launch of a book that tells our full and rich story” adding that the “spirit of RS-TM is alive and well within the Ogilvy walls”.

The three founders were joined at the launch event by a host of former colleagues and current O&M employees and they regaled everyone with heartfelt and funny tales from their pioneering days in Cape Town when they changed the face of the local advertising industry.

Rightford, Searle-Tripp, Makin was founded in 1976 and became part of the global Ogilvy network in 1985. A signal moment in the agency’s growth was the acquisition of the VW account in 1979, which O&M CT still holds, and renowned musician David Kramer was in the audience at the Wallop! launch to speak about his role in the iconic VW Bus ads, which are among the most popular ever produced in South Africa.

For more on the book and to find out where to purchase it visit bit.ly/WallopRSTM.

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About Ogilvy & Mather Cape Town

Ogilvy & Mather Cape Town integrated advertising agency draws from the best of both international and local best practice. We are defined, developed and instituted world-class operational practices that literally liberate the organisation to focus on this key responsibility — creating ideas that solve business challenges.

For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvyCT.

Issued by:

Ogilvy Public Relations, Cape Town

Kate McLeod, Account Director

+27 21 467 1076

Kate.Mcleod@ogilvy.co.za

On behalf of:

Ogilvy & Mather Cape Town

Luca Gallarelli, Managing Director

+27 21 467 1000

Bob Rightford - Roger Makin - Brian Searle-Tripp

From left to right: Bob Rightford, Roger Makin, Brian Searle-Tripp

Luca Gallarelli - Bob Rightford - Roger Makin - Brian Searle-Tripp

From left to right: Ogilvy & Mather Cape Town MD, Luca Gallarelli, Bob Rightford, Roger Makin, Brian Searle-Tripp

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Angela Madlala joins Ogilvy & Mather South Africa as Talent Director http://www.ogilvy.co.za/2014/11/angela-madlala-joins-ogilvy-mather-south-africa-talent-director/ http://www.ogilvy.co.za/2014/11/angela-madlala-joins-ogilvy-mather-south-africa-talent-director/#comments Wed, 19 Nov 2014 09:47:51 +0000 http://www.ogilvy.co.za/?p=4737 Abey Mokgwatsane, Chief Executive Officer of Ogilvy & Mather South Africa, announced today that Angela Madlala would be joining the agency as its new Group Talent Director. Continue reading

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JOHANNESBURG, November 19, 2014 — Abey Mokgwatsane, Chief Executive Officer of Ogilvy & Mather South Africa, announced today that Angela Madlala would be joining the agency as its new Group Talent Director. She replaces the talent role of Lauren Woolf, who is leaving the company to focus on personal endeavours after thirteen successful years with O&M.

Madlala joins O&M SA with a solid background in integrated talent management, having occupied senior roles over the past decade at Standard Bank, South African Breweries and, most recently, at Old Mutual, where she was HR Executive for its Corporate Division.

“With her extensive knowledge in managing talent, we believe Angela will make a significant impact on our company, our culture and on our people – the very lifeblood of our business,” said Abey Mokgwatsane, Chief Executive Officer of Ogilvy & Mather South Africa.

With a Masters Degree in Industrial Psychology and Pan-African experience in strategic, executive, regional and global levels, Madlala will drive the agency’s talent management strategy across the group’s 16 companies, sustaining and elevating O&M’s reputation as the industry’s university and leadership academy.

Commenting on her appointment, Madlala said, “I know that talent is central to O&M’s growth strategy and I’m looking forward to working with my team and the Executive Committee to build on the legacy of Ogilvy’s people brand in a way that not only benefits the agency, but the industry at large.”

Madlala’s appointment is effective from January 2015.

END

About Ogilvy & Mather South Africa

Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 900 staff across 15 specialised companies in three local offices. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.

For more information on Ogilvy & Mather South Africa, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.


Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858
Ivana.Naidoo@ogilvypr.co.za

On behalf of:
Ogilvy & Mather South Africa
Mark Zeller
Manager, Marketing & Communications
+27 11 709 6705
mark.zeller@ogilvy.com

 

 

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Freelance Account Director @ Geometry Global – 5 month contract http://www.ogilvy.co.za/2014/11/freelance-bud-geometry-global-5-month-contract/ http://www.ogilvy.co.za/2014/11/freelance-bud-geometry-global-5-month-contract/#comments Mon, 17 Nov 2014 14:22:30 +0000 http://www.ogilvy.co.za/?p=4733 Overview Geometry is looking for a Freelance Account Director for a 5 month contract from December 2014 to May 2015. Geometry Global Jhb, our South African Brand Activation Company’s Activation and Shopper Marketing services are imaginative, effective, influential and in touch with today’s South African consumers. We combine … Continue reading

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Overview

Geometry is looking for a Freelance Account Director for a 5 month contract from December 2014 to May 2015.

Geometry Global Jhb, our South African Brand Activation Company’s Activation and Shopper Marketing services are imaginative, effective, influential and in touch with today’s South African consumers. We combine data, insights and pitch perfect creativity to find and own precisely the right combination of spaces, places, moments and voices along the Purchase Decision Journey. This unique approach to Shopper Marketing results in more people, buying more of our clients’ brands, more often. We call this Precision Activation. We have an unparalleled breadth and depth of expertise across all disciplines of Shopper Marketing, essential to the delivery of powerful Precision Activation solutions which build winning brands and companies.

Responsibilities

Client

  • Has a deep understanding of the client’s business and of the key broader factors and trends shaping their markets and categories.  Looks for opportunities to engage in broader business dialogue with clients.
  • Is the client’s first point of contact on all main strategic, creative and resource issues.
  • Is the Business Director’s first port of call on all questions relating to the business.
  • Builds strong and enduring relationships with clients, professionally and socially, particularly at the Marketing Manager or equivalent level.
  • Regularly seeks out ways to add value to the client/agency relationship (e.g. joint speaking appearances at conferences; effecting introductions to other members of agency management; agency presentations on broader industry issues).

Creative

  • Is responsible for setting the creative context of the business:  knowing what type of advertising the Brand needs and understanding what the client thinks he/she wants, if these differ.
  • Is the Creative department’s most senior contact on a day-to-day basis, providing an overall vision and direction for the creative work and ensuring it is set in the correct business context.
  • Is an excellent judge of creative work and is willing and able to argue a case in any client/agency forum.
  • Understands how best to present the agency’s work in a client forum to best effect.
  • Keeps the Executive Creative Director and Creative Group Heads apprised of all relevant client/account issues.

Finance

  • Contributes to the writing of Business Plans for the account.
  • Is responsible for maximising the account’s billings and/or income and for seeking out additional income opportunities.
  • Contributes to the good financial management of the business, improving profitability wherever possible, monitoring all billing procedures carried out by the Account Manager/Executive, alerting the Business Director promptly to any likely changes to billing and income, any potential write-offs, etc.
  • Ensures that timesheets are always up to date and given to Finance timeously.

Traffic / Production

  • Is responsible for ensuring appropriate timescales on all major productions.
  • Is responsible for ensuring the right resource is allocated to the business in this area.
  • Is responsible for ensuring that the client understands the importance of having enough time for creative development.

Planning

  • Forms a strong and enduring relationship with his/her Planner on the business.
  • In tandem with the Planner, develops the most insightful advertising strategies and sharpest creative briefs possible.

Media

  • Oversees the team’s media output – carries out quality control and effective resource management.
  • Keeps abreast of all developments in areas of media and fosters the use of best practice – in media research, planning / buying tools, and methodologies etc.
  • Keeps the Media Director apprised of relevant client/account issues.

Management

  • Is ultimately responsible for the smooth running of the account – operationally, creatively and financially – and is answerable on these points to the client and to the Business Director.
  • Creates the best possible environment in which to produce the best possible work.  Is responsible for ensuring that his/her teams have the right time and resources to deliver this, within the client’s time frame.
  • Builds the respect and loyal commitment of team members, of the department and of the agency as a whole.
  • Effectively manages and coaches the more junior members of the Account Management team (AM’s, AE’s, BA’s) sensitively, positively and pro-actively.
  • Delegates effectively and appropriately – upwards to the Business Director, as well as downwards, and to other departments.
  • Involves the Business Director appropriately on all relevant issues:  status of business, brand health, creative projects, timings, etc.

SKILLS

  • Post graduate degree or National Diploma, majoring in communication, marketing, advertising or other related Business Sciences
  • Financial and budget control ability
  • Marketing knowledge and experience
  • Outstanding people management skills
  • Committed team worker
  • Intellectual depth
  • Excellent written/verbal communication skills
  • Good interpersonal skills
  • Strong service orientation
  • Integrity, energy and creativity

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AWXI – bigger, better, faster http://www.ogilvy.co.za/2014/11/awxi-bigger-better-faster/ http://www.ogilvy.co.za/2014/11/awxi-bigger-better-faster/#comments Wed, 12 Nov 2014 09:27:40 +0000 http://www.ogilvy.co.za/?p=4729 I can’t seem to believe that it’s been yet another year of Advertising Week. Prior to leaving for the USA, the excitement and expectation of this year’s conference was somewhat the same as last year, but in reality, this year’s … Continue reading

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I can’t seem to believe that it’s been yet another year of Advertising Week. Prior to leaving for the USA, the excitement and expectation of this year’s conference was somewhat the same as last year, but in reality, this year’s version was — in classic stereotypical American style — bigger, better and faster. Despite breaking the bank splurging on Fifth Avenue and having officially put my credit card into rehab on arriving back in South Africa (#firstworldproblems), AWXI has, as it did last year, inspired, energised and excited me all over again, about the advertising industry.

If you haven’t heard of Advertising Week before you started reading this, allow me to enlighten you. Advertising Week is a fast, highly diverse and engaging platform held annually in New York. Over 90,000 advertisers and marketers from around the world are brought together to listen, discuss and debate on why we all do the job we love and how we can be doing it better or differently. With 250 events scheduled over four days in locations across NY’s overcrowded Times Square, there’s plenty of exposure to people, content…and parties.

Of course, when you put this amount of advertising and marketing enthusiasts together in The City That Never Sleeps, you’re bound to have a few entertaining stories. But for now, I’ll stick to the business-side of things and give you the three key themes that I was most interested in and those that were discussed at length:

Programmatic is only scratching the surface

It usually becomes clear within the first day of the conference what the week’s buzzword will be. In 2013, it was ‘big data’. This year, although the ‘big data’ term still appeared, ‘programmatic’ was the obvious buzzword at just about every session — about 20 sessions alone were dedicated primarily to this theme.

So, what exactly is ‘programmatic’? It’s essentially the next step in big data; it’s how we take what we’ve learnt about big data over the past few years and actually start using it efficiently to better serve creative advertising, whether online or in the traditional space.

Through automation technology, programmatic ad buying can allow advertisers, marketers and publishers to purchase advertising space and target an audience across multiple touch-points, all in real-time. This results in more effective placement of ads and provides more accurate and immediate insights. These insights are made up of an incredible amount of captured user data, which sequentially can change the way we plan and strategise campaigns.

It is estimated that expenditure in programmatic media buying will reach $53bn in 2018, a 27% increase every year*. With this expected growth, it was no surprise that the week saw new ad buying platforms being announced, including NBC Universal’s ‘NBCUx’, AOL’s ‘ONE’ and Facebook’s re-launch of ‘Atlas’. It was obvious that marketers who embrace these new technologies will benefit now and into the future as they begin to connect with and reach the right audiences.

An important take-out for advertisers and marketers is to avoid the imbalance of data and creativity. Tham Khai Meng, Ogilvy & Mather Worldwide CCO, expressively said in his session, “Data is the orchestra, creative is the music. You need both.”

We need to educate in privacy and security

There’s no doubt that with this increase in data collection, consumers fear the exposure of their private information. Two panels that I attended focused their discussions on this area.

The first panel had Jill Brill, the Commissioner of the United States Federal Trade Commission, speak about their efforts to protect consumers in the ‘big data’ space, both within the US and internationally. The issues discussed were mainly around how data — which is often linked to individuals — is being abused by data vendors and as a result, online users are not allowing marketers to gain access to their personal information. The problem with that, and as Jill Brill quoted Sir Martin Sorrell from an earlier session, is that unless we solve privacy concerns, we won’t be able to use data in a robust and effective way. Jill also discussed the importance of protecting data. Did you know that almost 88% of today’s connected devices still don’t transmit data over an encrypted network?

The second panel on this subject was a one-on-one interview with Marissa Meyer, CEO of Yahoo. She gave us the three core values that guide Yahoo’s privacy policy: transparency, choice and control. Marissa said that users on Yahoo can at any point in time be able to access and control their data and privacy, which is relatively the same on other similar platforms.

But in her mind, some data — which isn’t invasive — should be accessible by all online platforms as it helps with online personalization. While those who are overprotective of their data won’t get: “Privacy fanatics will have a less-awesome life online.”

It was clear from these conversations that we still have a lot to learn about privacy and security in the modern world of data and that we cannot ignore the fact that current data minimization is a significant concern for marketers.

Talent and the lack thereof

Talent was certainly not left out this year’s Advertsing Week. There’s still a general consensus that the industry is suffering from a lack of talent, specifically in retaining the best. Companies need to ensure that they’re helping their people grow and understand the changing landscape. The other side of the coin is that talent, whether from traditional agency or ad-tech backgrounds; need to learn from opposite sides of the spectrum in order to stay challenged in their careers.

As Lauren Crampsie, Worldwide CMO of Ogilvy & Mather, said, that we as organisations, need to adapt to the new generation coming into the marketing world, who often at times want to work on multiple sides of a project at once – the one day a person is designing, the next day they’re writing code. She also commented on the importance of having a CMO in an agency: “Branding ourselves is important in the competitive landscape and key to keeping talent.” The competitive set has grown substantially and our clients need to see what we’re doing for our own brand.

Finally, her wish is for talent to have less fear in the creative process; “Agency people should be having the right conversations with clients and partners, without fear.” Working for an agency myself, I couldn’t agree with her more as we need to be seen as trusted partners to our clients and their brands.

Before I log off, I’d like to give a big shout out to my colleagues and friends at Ogilvy & Mather New York for a warm welcome during the week — ya’ll know who you are!

And that’s another year of AW. Hope to see you at #AWXII in 2015.

To catch up on all of what went down at AW 2014, checkout the video archive on advertisingweek.com.

*Source: Magna Global

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Originally published on BizCommunity

Mark Zeller is the Marketing & Communications Manager of Ogilvy & Mather South Africa. With a degree in design, Mark started his career in the Johannesburg office as a self-taught developer before moving into marketing the agency in SA. His Twitter bio reads: Lover of big ideas & biz dev; curious about the world; obsessed w/ Veblen goods. 

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Assegais reveal the power of Ogilvy & Mather SA’s link-up with Gloo Digital Design http://www.ogilvy.co.za/2014/11/assegais-reveal-power-ogilvy-mather-sas-link-gloo-digital-design/ http://www.ogilvy.co.za/2014/11/assegais-reveal-power-ogilvy-mather-sas-link-gloo-digital-design/#comments Tue, 11 Nov 2014 13:23:35 +0000 http://www.ogilvy.co.za/?p=4722 OgilvyOne Worldwide South Africa and Gloo Digital Design celebrated a phenomenal night at the 2014 Assegai Awards held last Thursday at the Shine Studios in Braamfontein, winning 21 awards between them and dominating the digital direct marketing category. Continue reading

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Twenty-one awards between the two new partners

JOHANNESBURG, November 11, 2014 — OgilvyOne Worldwide South Africa and Gloo Digital Design celebrated a phenomenal night at the 2014 Assegai Awards held last Thursday at the Shine Studios in Braamfontein, winning 21 awards between them and dominating the digital direct marketing category.

The two digital powerhouses recently announced a partnership which will see a fully merged operation in Johannesburg with separate offices in Cape Town.

At the Assegais, OgilvyOne and Gloo walked away with 6 Golds, 7 Silvers, 4 Bronzes and 4 Leader awards.

Ben Evans, National Managing Director of OgilvyOne South Africa, said the results demonstrated the strength of their specialist digital skills across the board “from mobile, to interface and UX to art direction.”

Abey Mokgwatsane, Chief Executive Officer Ogilvy & Mather SA, hailed the awards as further evidence of the agency’s ability to deliver integrated digital ideas “seamlessly harnessing the very different specialist skills which lie within each of OgilvyOne, Ogilvy PR and even Geometry Global”.

Sean Donnelly, Gloo Group MD, was “exceptionally pleased because over the last 12 months we’ve helped drive more database growth, sales, product trials and awareness for our clients products and services than ever before” He said the five golds certainly made a clear statement of Gloo’s intent in the new partnership with Ogilvy & Mather “to continue creating work that shines not only at creative awards but also aligns to our clients’ business needs.”

Top 15 Winners at The Assegai Awards 2014:

AGENCY GOLD SILVER BRONZE LEADER OTHER TOTAL AWARDS
OgilvyOne South Africa 1 5 2 3 11
Gloo Digital Design 5 2 2 1 10
Lesoba Difference 3 1 4 SAPO Nkosi Award 9
NATIVE VML 3 1 2 6
M&C Saatchi Abel 3 1 Young Direct Marketer of the Year 5
5th Dimension 1 1 2 4
Mortimer Harvey 1 1 2 4
The Jupiter Drawing Room (Johannesburg) South Africa 1 2 1 4
99c Communications 2 1 3
iKineo 2 1 3
King James 1 1 1 3
OPENCO The Open Collaboration 2 1 3
Quirk 1 2 3
ROGERWILCO 1 2 3
Stratitude (Pty) Ltd 1 2 3

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About OgilvyOne Worldwide

Leaders in Digital Customer Engagement, with a four-decade track record and 100 offices in over 50 countries, OgilvyOne Worldwide, a division of Ogilvy & Mather, is a global agency that aims to help its clients unlock customer value by turning big ideas into personal experiences that change behaviour. The agency’s breadth of knowledge and expertise extends across a full range of strategic consulting, creative and digitally focused production services.

For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on Facebook.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Issued by:

Ogilvy Public Relations, Cape Town

Kate McLeod, Account Director

+27 21 467 1076

Kate.Mcleod@ogilvy.co.za

On behalf of:

Ogilvy & Mather South Africa

Mark Zeller

Manager, Marketing & Communications

+27 11 709 6705

mark.zeller@ogilvy.com

 

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Digital Project Manager @ OgilvyOne http://www.ogilvy.co.za/2014/11/digital-project-manager-2/ http://www.ogilvy.co.za/2014/11/digital-project-manager-2/#comments Thu, 06 Nov 2014 17:46:57 +0000 http://www.ogilvy.co.za/?p=4313 Overview OgilvyOne Jhb seeks a talented Digital Project Manager to join their award-winning team. Responsibilities lead and coordinate the delivery of digital projects facilitate the definition, idea generation and delivery of projects that link to marketing strategies and integrate digital approaches … Continue reading

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Overview

OgilvyOne Jhb seeks a talented Digital Project Manager to join their award-winning team.

Responsibilities

  • lead and coordinate the delivery of digital projects
  • facilitate the definition, idea generation and delivery of projects that link to marketing strategies and integrate digital approaches and creative design
  • produce work plans and coordinate the efforts of the agency teams, including creative, content, technical as well as digital and performance media
  • utilize project management best practices throughout the development and production processes
  • ensure the integrated elements of digital projects come together on time and meet stakeholder expectations in terms of user engagement, data integrity and product quality
  • plan for both the conceptual and the production phases – as each adheres to tasks, milestones, deliverables & deadlines
  • co-ordinate efforts between Client Service, Traffic, Creative and Technical across 3 specific areas:
    • Planning
    • Production Management
    • Maintenance and reporting

PLANNING AND SCOPING

  • validate the production brief through a comprehensive understanding of the project requirements, objectives and deadlines
  • develop a detailed scope of work and project architecture based on the user journey, deliverables, milestones and dependencies
  • Production Plans must be comprehensive, detailing activities per resource, deliverable and milestones required – from kick-off, through all reviews, to QA, go live, project reviews and case studies
  • establish clear ownership for project tasks by understanding the resource requirements and deliverables
  • understand the implications of changes to the scope in terms of costs, resourcing and deadlines
  • draw up a cost estimate based on the project scope and resource requirements
  • liaise with Traffic to check resource availability and book accordingly
  • distribute the project plan – advising Traffic, Client Service and Creative of the milestones and reviews
  • ensure Traffic books the necessary meetings and reviews as per the plan
  • these activities should culminate in a kick-off meeting (lead by the Project Manager and Client Service) where the team is briefed on the project and given the opportunity to familiarise themselves with the project plan and ask questions

PROJECT COMMUNICATION

  • maintain communication with Client Service, Traffic and resources throughout the project life cycle. Communicate progress, risks, expectations, timelines, milestones and other key project metrics to the team
  • work with Client Service to ensure clients achieve an understanding of expectations, deliverables, dependencies, risks and progress throughout the production phase
  • raise red flags and proactively propose production solutions when problems do arise
  • work with Client Service and resources to secure necessary sign off of deliverables at scheduled Client reviews and internal project reviews with the team
  • create customised reporting for the team and for client if needed

PROJECT CONTROL

  • manage scope creep to ensure that projects are delivered on time, according to scope, budget and strategy expectations
  • evaluate all key project deliverable through to the final product to ensure traceability of requirements, high quality and client approval
  • obtain formal sign off on all project deliverables; this includes coordinating feedback and involvement from the account management team, creative department and the client
  • where project control is in jeopardy, create contingency plans with appropriate input from key team members and implement a revised plan, scope and budget if necessary in a timely manner
  • assure project legal documents are completed and signed (image rights, photo releases, model releases etc.)

PROJECT BUDGETS

  • understand project budgets, the basic revenue model, the pricing model and billing processes
  • track and report team hours on a weekly basis
  • manage all project budgets

PROCUREMENT

  • source various materials or services needed during the project and manage these vendors and suppliers for successful completion of the project
  • understand project budgets and the basic revenue model in order to manage 3rd party costs
  • define the SOW and deliverables for suppliers
  • develop detailed briefs and obtain quotes
  • manage deliverables, deadlines and costs
  • manage supplier expectations and payments

SKILLS 

  • strong digital advertising experience
  • leadership and management skill
  • financial and budget control skills
  • orchestration skills to work with various parties for the successful delivery of projects
  • self-motivated and high energy level
  • ability to delegate, inspire and manage a team.
  • professionalism and management control under pressure
  • adaptability
  • excellent communicator who is able to succinctly convey issues / needs / status of the project at any time to all parties involved
  • proficient in Project Management software applications

 

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Ogilvy & Mather Johannesburg welcomes Alistair Mokoena http://www.ogilvy.co.za/2014/11/ogilvy-mather-johannesburg-welcomes-alistair-mokoena/ http://www.ogilvy.co.za/2014/11/ogilvy-mather-johannesburg-welcomes-alistair-mokoena/#comments Thu, 06 Nov 2014 11:57:40 +0000 http://www.ogilvy.co.za/?p=4704 Ogilvy & Mather South Africa is proud to announce that Alistair Mokoena has been appointed Managing Director of Ogilvy & Mather Johannesburg. Continue reading

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JOHANNESBURG, November 6, 2014 — Ogilvy & Mather South Africa is proud to announce that Alistair Mokoena has been appointed Managing Director of Ogilvy & Mather Johannesburg.

Ally, as he is known to many, has spent the last two years at FCB Johannesburg where he served as Managing Director. He played an instrumental role in the turn around of the agency, which has experienced creative and commercial success this year.

A well-respected industry leader, Mokoena has held leadership positions at some of South Africa’s blue chip companies, including Unilever, South African Breweries, Mondelez and at Absa where he was head of marketing for the Retail & Business Bank.

“Ally has extensive integrated marketing experience from the both client and the agency side. His perspective will be invaluable to us as we adapt our model to service an ever changing integrated marketing landscape,” said Abey Mokgwatsane, Chief Executive Officer of Ogilvy & Mather South Africa.

Mokoena looks forward to joining the O&M family, saying, “I’ve spent 8 of my 17-year marketing career as a client of Ogilvy. I know the brand well and have huge admiration for its people and the work that they do. The Ogilvy team are like family to me and the opportunity to join them is an exciting one.”

Mokoena holds an MBA as well as a BComm and LLB degree from Rhodes University. He completed a Management Development Programme at UCT’s Graduate School of Business and is also a Chartered Marketer through The Marketing Association of South Africa.

In concluding, Mokgwatsane stated, “As we are constantly challenged by the changes in our industry, we ourselves need to look for the most dynamic people to help us shape the future of our business. We believe Ally fits the role perfectly and with us also announcing our merger with Gloo this week, it gives him an excellent opportunity to lead his Jo’burg team in creating an agency of the future.”

END

About Ogilvy & Mather South Africa

Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 900 staff across 15 specialised companies in three local offices. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.

For more information on Ogilvy & Mather South Africa, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.


Issued for Ogilvy & Mather South Africa by:
Ogilvy Public Relations, Johannesburg
Ivana Naidoo, Account Manager
+27 (0) 11 709 6858
Ivana.Naidoo@ogilvypr.co.za

On behalf of:
Ogilvy & Mather South Africa
Mark Zeller
Manager, Marketing & Communications
+27 11 709 6705
mark.zeller@ogilvy.com

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Campaign Manager (Social@Neo) http://www.ogilvy.co.za/2014/11/campaign-manager-socialneo/ http://www.ogilvy.co.za/2014/11/campaign-manager-socialneo/#comments Thu, 06 Nov 2014 11:27:16 +0000 http://www.ogilvy.co.za/?p=4712 Social@Neo is the paid social platform-based planning and bid management division of Neo@Ogilvy SA, focused on delivering technology-based media buying solutions to the agency’s client roster. The team partners closely with industry leaders, in particular Facebook, Twitter and LinkedIn, to deliver … Continue reading

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Social@Neo is the paid social platform-based planning and bid management division of Neo@Ogilvy SA, focused on delivering technology-based media buying solutions to the agency’s client roster. The team partners closely with industry leaders, in particular Facebook, Twitter and LinkedIn, to deliver the most advanced buying and insights team in the industry.

We currently have an opportunity available for a campaign manager to be based at Ogilvy Johannesburg.

Duties include but not limited to:
*Implement and oversee all Paid Social campaigns across the likes of Facebook, Twitter and Google agency accounts (growing to other social platforms in future)
*Assist with development and implementation strategies for all Paid Social campaigns
*Campaign monitoring, data analysis and optimisation
*Develop an intrinsic understanding of client business needs and proactively maximize the value clients receive from their campaigns
*Assist account management team with the preparation of pitches and proposals for new business within Paid Social
*Identify growth and performance opportunities in the Paid Social sphere

Requirements:

*Degree in Marketing/Digital Marketing or a related field
*Two years experience running large, complex Paid Social campaigns, with solid knowledge of running Facebook, Twitter and Google Display Network campaigns.
*Ability to write comprehensive and insightful briefs for social media campaigns
*Have a thorough knowledge of web analytics and optimisation tactics.
*Quick learner who loves to pick up new tools/software for reporting and analysis
*Organised, detail oriented and highly focused
*Excellent Excel/PowerPoint skills
*Confident presentation and communication skills
*Peoples person – can work with client and internal teams to plan and optimize campaigns for performance
*Good technical communicator – can work with DSP teams to build features you need
*Passion for online advertising technology
*Autonomous, proactive and resourceful
*Self-motivated and driven individual
*Cool under pressure and able to concentrate in the middle of any chaos
*Positive outlook, proven ability to handle pressure
*High levels of personal accountability
*Comfortable with deadlines and pressure

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Account Manager http://www.ogilvy.co.za/2014/11/account-manager-6/ http://www.ogilvy.co.za/2014/11/account-manager-6/#comments Thu, 06 Nov 2014 11:20:52 +0000 http://www.ogilvy.co.za/?p=4709 Ogilvy and Mather Cape Town currently has a vacancy for an experienced Account Manager to join our team. Requirements Minimum, non-negotiable requirements include but are not limited to: *Tertiary qualification in Advertising or Marketing *At least two to three years … Continue reading

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Ogilvy and Mather Cape Town currently has a vacancy for an experienced Account Manager to join our team.

Requirements
Minimum, non-negotiable requirements include but are not limited to:
*Tertiary qualification in Advertising or Marketing
*At least two to three years experience in Account Management within an advertising agency environment
*Able to meet tight deadlines and work in a pressurised environment
*Ability to think creatively and out-of-the-box
*Superb interpersonal skills coupled with the ability to work independently as well as part of a team
*Must be willing to travel if required
*Excellent attention to detail
*Exceptional writing and communication skills
*Excellent command of English, both written and verbal
*Hard working and eager to learn attitude
*Valid driver’s licence
*Willingness to work extra hours

If you are interested in applying and meet the above requirements, please email your CV to careers.ctn@ogilvy.co.za.

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