“"Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga." ”
David Ogilvy

What we believe and how we behave

“Superior service to our clients depends on making the most of our people. Give them challenging opportunities, recognition for achievement, job enrichment and the maximum responsibility. Treat them as grown-ups – and they will grow up. Help them in difficulty. Be affectionate and human.”

The corporate culture of Ogilvy & Mather, as set down by David Ogilvy

Some of our people spend their entire working lives in Ogilvy & Mather. We try to make it a stimulating and happy experience. We put this first, believing that superior service to our clients depends on the

high morale of our men and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 women.

We help them make the best of their talents. We invest an awful lot of time and the staying power to build enduring brands. We put the creative function at the top of our priorities. The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
Many of our clients employ us in several countries. It is important for them to know that they can expect the same standards of behavior in all our offices. That is one reason why we want our culture to be more or less the same everywhere.
We try to sell our clients’ products without offending the mores of the countries where we do business.
We try to create an atmosphere in which partnerships with our clients can flourish. We attach importance to discretion — clients don’t appreciate agencies that leak their secrets. We do not take credit for our clients’ successes. To get between a client and the footlights is bad manners.
We take new business seriously, especially new business from current clients. We have a passion for winning, but we play fair vis-a-vis our competitors

Antidote to smugness

We have a habit of divine discontent with our performance. It is an antidote to smugness.

We like reports and memos to be well-written and easy to read. We also like them to be short – and sent only to those who need to know what’s in them.
We are revolted by pseudo-academic jargon like attitudinal, paradigms, demassification, re conceptualize  suboptimal, symbiotic linkage, splinterization, dimensionalization.
We ask our top people in every office to represent our industry in their communities, to grasp the nettle on difficult issues, and to make their voice heard in interviews, articles, and speeches.
We use the word partner in referring to each other. This says a mouthful

Nine Obiter Dicta

Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are nine of them:

  1. “Ogilvy & Mather — one company indivisible.”
  2. “We sell — or else.”
  3. “You cannot bore people into buying your product; you can only interest them in buying it.”
  4. “Raise your sights! Blaze new trails!! Compete with the immortals!!!”
  5. “We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursues truffles.”
  6. “Never run an advertisement you would not want your own family to see.”
  7. “The consumer is not a moron.”
  8. “Unless your campaign contains a Big Idea, it will pass like a ship in the night.”
  9. “Only first class business, and that in a first class way.”

To find out a bit more about Ogilvy & Mather’s unique corporate culture and

what our CEO, Abey Mokgwatsane, has to say about why you should choose O&M South Africa, click here.