“Superior service to our clients depends on making the most of our people. Give them challenging opportunities, recognition for achievement, job enrichment and the maximum responsibility. Treat them as grown-ups – and they will grow up. Help them in difficulty. Be affectionate and human.”
Some of our people spend their entire working lives in Ogilvy & Mather. We try to make it a stimulating and happy experience. We put this first, believing that superior service to our clients depends on the
We help them make the best of their talents. We invest an awful lot of time and the staying power to build enduring brands. We put the creative function at the top of our priorities. The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.
Many of our clients employ us in several countries. It is important for them to know that they can expect the same standards of behavior in all our offices. That is one reason why we want our culture to be more or less the same everywhere.
We try to sell our clients’ products without offending the mores of the countries where we do business.
We try to create an atmosphere in which partnerships with our clients can flourish. We attach importance to discretion — clients don’t appreciate agencies that leak their secrets. We do not take credit for our clients’ successes. To get between a client and the footlights is bad manners.
We take new business seriously, especially new business from current clients. We have a passion for winning, but we play fair vis-a-vis our competitors
We have a habit of divine discontent with our performance. It is an antidote to smugness.
We like reports andmemos to be well-written and easy to read. We also like them to be short – and sent only to those who need to know what’s in them.
Through maddening repetition, some of my obiter dicta have been woven into our culture. Here are nine of them:
To find out a bit more about Ogilvy & Mather’s unique corporate culture and