|Ogilvy & Mather Johannesburg has won the Grand Prix in Radio. Cannes Lions 2014 is historic for Ogilvy & Mather Worldwide because this is their first Grand Prix win in the Radio category.
The Cannes Lions’ Radio category serves to award innovative advertising on radio stations and paid-for online radio channels. Ogilvy & Mather Johannesburg’s (Ogilvy & Mather South Africa) Lucozade Energy Drink Teleconference / Kids Party / Enrique Concert Radio Campaign won the Grand Prix Lion in the Radio Lions category.
Listen to these radio ads here.
Ogilvy’s #OgilvyCannes Dominates Cannes 2014
Ogilvy’s global #OgilvyCannes social media campaign has been very successful. According to new research by Salesforce: “Cannes Lions 2014 produced more than 140,000 online conversations. Ogilvy produced 22,650 online mentions during Cannes 2014. This accounts for over 3 times more online conversations than Twitter’s 3,615 and Google’s 2,648 online mentions combined. Ogilvy’ #ogilvycannes hashtag represented 82 % of unofficial, Cannes-related hashtag mentions.” For more information read Mediaweek’s article and view Salesforce’s full report on Slideshare.
Ogilvy & Mather Worldwide and WPP win Grand Prix Lions
Ogilvy & Mather Worldwide and WPP have both won Cannes Lions 2014 Special Awards. Ogilvy & Mather Worldwide has won the Network of the Year award. WPP has won the Holding Company of the Year award.
The Grand Prix winners of the following Lions have also been announced: Creative Effectiveness Lions, Direct Lions, Media Lions, Mobile Lions, Outdoor Lions, PR Lions, Promo & Activation Lions, Cyber Lions, Design Lions, Product Design Lions, Innovation Lions, Film Lions, Titanium Lions, Integrated Lions, the Grand Prix for Good and the Special Awards. These Cannes Lions winners have impressed and inspired us with their imaginative and brilliant work.
We bring you the latest Grand Prix Lions winning work in the form of videos, as well as insights into Cannes Lions 2014 through pieces by Chris Gotz (Ogilvy & Mather South Africa’s Chief Creative Officer) and Tiffany Morris (OgilvyOne Worldwide Johannesburg’s Copywriter). So, let Cannes Lions 2014 inspire you and experience the creative joie de vivre with us in South Africa by browsing the rest of this page.
For the uninitiated, The Cannes Lions Festival of Creativity is one of the biggest events in our calendar. The Cannes Lions is a unique showcase of ingenious and visionary expressions of all forms of advertising from around the world. The Cannes Lions will reward creative work in the form of their ‘Lions’ awards for the following disciplines through a panel of esteemed judges: Branded Content & Entertainment, Creative Effectiveness, Cyber, Design, Direct, Film, Film Craft, Innovation, Media, Mobile, Outdoor, PR, Press, Product Design, Promo & Activation, Radio and the Gran Prix For Good. Cannes Lions 2014 includes other awards as well, such as the Integration & Titanium Lions, various (Agency of the Year, Creative Marketer of the Year, Holding Company of the Year, Independent Agency of the Year, Lion of St. Mark, Media Person of the Year, National Diploma, Network of the Year and Palme D’Or) Special Awards and the Young Lions Competition.
So, if you are not one of the lucky ones chatting to the ‘How to Cannes’ team or enjoying a drink at the Cannes Lions Festival’s Cannes Connect Bar, never fear because we have Cannes 2014 covered. We’re bringing you titbits from the Croisette, right here and from across our social platforms: on Twitter (@OgilvySA, @OgilvyCT, @OgilvyJoburg), on Facebook & on Instagram.
Cannes Lions – Grand Prix Winners
Creative Effectiveness Lions
This Cannes Lions category serves to award a campaign which has been previously shortlisted or awarded and that also displays a quantifiable and proven return on investment for a client. The idea behind this award is also celebrated by Ogilvy & Mather through our philosophy of the Twin Peaks of Creativity and Effectiveness.
Guilt Trips V/Line Transport by McCann Melbourne has won the Grand Prix Lion.
The Cannes Lions’ Direct Lions category serves to award a direct marketing campaign which is meant to promote a specific response, as well as to grow and extend the length of relationships with consumers.
British Airways – Magic of Flying by OgilvyOne London has won the Grand Prix Lion.
The Cannes Lions’ Media Lions category serves to award the imaginative use of media, along with its progressive implementation across various media channels, as well as an understanding of the target market; the result of which is a high return on investment for the client.
The Coca-Cola Company – Happy ID by McCann Lima, Peru has won the Grand Prix Lion.
The Cannes Lions’ Mobile Lions category serves to award the imaginative execution of work which is mobile-based, used my smartphones and/or tablets, apps or mobile internet.
Nivea – Protection Ad (Nivea Sun Kids) by FCB Brasil São Paulo, Brazil has won the Grand Prix Lion.
Promo & Activation Lions
The Cannes Lions’ Promo & Activation Lions category serves to award ingenious brand activation campaigns.
Harvey Nichols – Sorry I Spent It On Myself / Christmas by ADAM&EVEDDB London has won the Grand Prix Lion.
The Cannes Lions’ PR Lions category serves to award the inventive execution of reputation management for clients, which in turn grows and maintains levels of trust between people, organisations and businesses with their relevant audiences.
The Scarecrow Chipolte Mexican Grill – Fast Casual Dining by Creative Artists Agency Los Angeles has won the Grand Prix Lion.
The Cannes Lions’ Outdoor Lions category serves to award the creative execution of outdoor advertising such as billboards, posters and other out-of-home productions.
ANZ Bank – ANZ GAYTM by WHYBIN\TBWA Group Melbourne, Australia has won the Grand Prix Lion.
This Cannes Lions category serves to award online or digital and technological communication-related campaigns.
Pharrell Williams – 24 Hours of Happy – Universal / Iammother / Happy by Iconoclas Paris has won the Cyber Grand Prix Lion (‘6am’ video in this example) for Craft / User Experience.
The Cannes Lions’ Design Lions category serves to award the use of design as a means to assist with the communication and experience to promote a brand’s ethos and product message.
Bergen International Festival Brand Campaign by Bergen International Festival / Music Festival Anti Bergen, Norway has won the Grand Prix Lion for the Product Design Lions.
Product Design Lions
The Cannes Lions’ Product Design Lions category serves to award the innovative application of physical products to transfer a brand’s ethos and the products usage must have an uplifting effect on its users’ lives.
G-Star Raw / Collection – Raw for the Oceans by G-Star Raw Amsterdam has won the Grand Prix Lion for the Product Design Lions.
Film Craft Lions
The Cannes Lions’ Film Craft Lions category serves to award the quality and artistic nature of film productions.
No Grand Prix Lion was awarded for the Film Craft Lions.
The Cannes Lions’ Innovative Lions category serves to award forward-thinking technology on its own or as a means for brands, creatives and others to converse with consumers in a new way.
Megafaces Pavilion at the Sochi 2014 Winter Olympic Games –
The Cannes Lions’ Film Lions category serves to award TV and cinema adverts, as well as online film productions and other forms of film productions.
Volvo Trucks – The Epic Split – The New Volvo FM by Forsman & Bodenfors Gothenburg, Sweden has won the Grand Prix Lion for the Internet Film sub-category.
Titanium & Integrated Lions
The Cannes Lions’ Titanium & Integrated Lions category serves to award ground-breaking concepts (Titanium) and innovative integrated campaigns (Integrated).
Honda Motor Co. – Sound Of Honda / Ayrton Senna 1989 – Internavi by Dentsu Tokyo won the Grand Prix Lion for the Titanium Lions.
Harvey Nichols – Sorry I Spent It On Myself / Christmas by ADAM&EVEDDB London has won the Grand Prix Lion for the Integrated Lions. Please see Promo & Activation Lions to view the video.
Branded Content & Entertainment Lions
This Cannes Lions category serves to reward the production or integration of original work by a brand.
A Grand Prix Lion was not awarded for the Branded Content & Entertainment Lions this year.
Our Cannes Lions 2014 Insights
Ogilvy Johannesburg Wins Grand Prix in Radio – Cannes Lions 2014
Read Chris Gotz’s Official Unofficial Cannes Predictions here
It’s time we all open up a Cannes of Whoopass!
Ask not what you can do for Cannes, but what Cannes can do for you.
Firstly, I must sincerely apologise for using a pun, an exclamation mark AND a bastardised quote in that headline. But hey, this isn’t an awards entry, so I figured I could get away with it.
That’s just the thing, isn’t it? Creatives are usually a carefree and happy bunch, but come The Cannes Lions Awards and we’re ferociously scrambling for the next big idea – something that’ll bring us home a statue that makes most Ad Men weak at the knees.
But why? What does Cannes mean for us as creatives in South Africa?
Well, it could be the swarm of over 12 000 creative, marketing, and media gurus from over 94 countries that gather to share everything that they know. 7 days, over 500 speakers and more than 250 workshop sessions. If you were ever worried about being the smartest person in the room – at Cannes, chances are you’re probably not.
It could very well be the fancy galas or the judging jury’s scoop on how to win a Grand Prix and beat those over-achieving, bronzed-up Brazilians. And for those industry movers and shakers, the gazillions of networking opportunities work wonders.
Let’s not forget the glory. With one of those bad boys in your trophy cabinet, you’re first in line to get high-fives, street cred, international recognition, job offers up the wazzoo and perhaps maybe even a half-decent salary.
And sure, Cannes Lions gives you the chance to learn more in a week than you would in 20 years of just doing what your clients want. Take The Young Creative Academy, for example. That’s one hardcore week of pure, uninterrupted creative development for mini masterminds under the ripe old age of 28. But, since there’s only room for a handful of lucky, young Lions at those sorts of things, there’s got to be something more that Cannes can do for us as creative folk.
Here’s what I think:
I think Cannes puts us in our place. It raises the bar, shuts us up and makes us angry with ourselves. It challenges us to throw away what was good enough and make it better – and that includes our portfolios. It’s divine discontent at its finest. David would be so proud.
We’re ambitious and impatient, and there’s nothing worse than when someone else comes up with your brilliantly glorious idea before you’ve had the chance to come up with it first.
So here’s what I’m going to do about it:
I’m going to keep our clients happy. I’m going to roll out those online banners, take the punches and suck it up when things don’t go my way. I’m going to graciously accept budget constraints and I’m going to get the job done well.
… I’m also going to download the 2014 Cannes Lions App, follow the work and get inspired. I’m going to come up with ideas that haven’t been briefed in and, one of these days, I’m going to win that Lion.
What are you going to do?
Ogilvy & Mather South Africa does not represent the views and/or opinions of Cannes Lions, unless otherwise explicitly noted. The Cannes Lions Festival of Creativity is organised an managed by Lions Festivals Limited. For more information on the festival, visit canneslions.com