Ben Evans named Managing Director of OgilvyOne South Africa

JOHANNESBURG, January 9, 2014 – Ben Evans, former head of digital at OgilvyOne Worldwide in London, one of the best performing digital offices in the Ogilvy & Mather network, has been appointed as Managing Director of OgilvyOne South Africa. His role will be to ensure that O&M SA remains successful in the digital field and continues to develop new interactive capabilities within the agency.

With a background in publishing, Evans moved into the agency arena in 1999 working as a technical project manager for Concept, a pure-play digital network owned by WPP, which later merged to form RMG Connect. He worked across a broad range of sectors including financial services, healthcare, FMCG, energy and automotive.

In 2007, Evans moved to Tullo Marshall Warren, a leading CRM agency in the UK, responsible for running Nissan’s Pan European CRM business. He was promoted to the Board as Head of Client Services, leading TMW’s full client portfolio with revenue of £24m annually.

After joining OgilvyOne London, in 2010, Evans was responsible for managing the GBM leadership of the British Airways Customer Engagement and Creative Technology account, as well as the direct management of the global Land Rover relationship. He has been instrumental in securing a number of strategic new business wins, specifically for the British Airways account as well as the global digital and CRM account for Land Rover — two of the agency’s flagship clients.

“Our ambition to get to the future first, by accelerating the digitisation of our agency, has been given a boost,” said Abey Mokgwatsane, CEO of O&M SA. “I am proud that Ben has accepted this role and joining the OgilvyOne SA team. He will drive the continued digital evolution of our agency so that we can offer clients ongoing breakthrough ideas and executions in customer engagement. I have no doubt that with his experience and skill set, we will accelerate our digital growth plan.”

Commenting on his appointment, Evans said, “It’s an exciting opportunity to be taking on the challenge as MD of OgilvyOne South Africa; a country that is seeing rapid growth and enormous potential in the digital space. I’m looking forward to working with the teams and our clients in SA to deliver the most creative, effective and innovative digital work.”

Based in the Cape Town office, Evans will report to Mokgwatsane, and will also manage and oversee the Neo@Ogilvy and Strike Media business units.


Notes to Editors

Press Contacts:
Kaylynn Smith
Ogilvy Public Relations, Johannesburg
+27 11 709 6952

Mark Zeller
Ogilvy & Mather South Africa
+27 11 709 6705