Assegais reveal the power of Ogilvy & Mather SA’s link-up with Gloo Digital Design

Twenty-one awards between the two new partners

JOHANNESBURG, November 11, 2014 — OgilvyOne Worldwide South Africa and Gloo Digital Design celebrated a phenomenal night at the 2014 Assegai Awards held last Thursday at the Shine Studios in Braamfontein, winning 21 awards between them and dominating the digital direct marketing category.

The two digital powerhouses recently announced a partnership which will see a fully merged operation in Johannesburg with separate offices in Cape Town.

At the Assegais, OgilvyOne and Gloo walked away with 6 Golds, 7 Silvers, 4 Bronzes and 4 Leader awards.

Ben Evans, National Managing Director of OgilvyOne South Africa, said the results demonstrated the strength of their specialist digital skills across the board “from mobile, to interface and UX to art direction.”

Abey Mokgwatsane, Chief Executive Officer Ogilvy & Mather SA, hailed the awards as further evidence of the agency’s ability to deliver integrated digital ideas “seamlessly harnessing the very different specialist skills which lie within each of OgilvyOne, Ogilvy PR and even Geometry Global”.

Sean Donnelly, Gloo Group MD, was “exceptionally pleased because over the last 12 months we’ve helped drive more database growth, sales, product trials and awareness for our clients products and services than ever before” He said the five golds certainly made a clear statement of Gloo’s intent in the new partnership with Ogilvy & Mather “to continue creating work that shines not only at creative awards but also aligns to our clients’ business needs.”

Top 15 Winners at The Assegai Awards 2014:

OgilvyOne South Africa 1 5 2 3 11
Gloo Digital Design 5 2 2 1 10
Lesoba Difference 3 1 4 SAPO Nkosi Award 9
NATIVE VML 3 1 2 6
M&C Saatchi Abel 3 1 Young Direct Marketer of the Year 5
5th Dimension 1 1 2 4
Mortimer Harvey 1 1 2 4
The Jupiter Drawing Room (Johannesburg) South Africa 1 2 1 4
99c Communications 2 1 3
iKineo 2 1 3
King James 1 1 1 3
OPENCO The Open Collaboration 2 1 3
Quirk 1 2 3
Stratitude (Pty) Ltd 1 2 3


About OgilvyOne Worldwide

Leaders in Digital Customer Engagement, with a four-decade track record and 100 offices in over 50 countries, OgilvyOne Worldwide, a division of Ogilvy & Mather, is a global agency that aims to help its clients unlock customer value by turning big ideas into personal experiences that change behaviour. The agency’s breadth of knowledge and expertise extends across a full range of strategic consulting, creative and digitally focused production services.

For more information, visit or follow us on Twitter at @OgilvySA, on, on Flickr and on

Issued by:

Ogilvy Public Relations, Cape Town

Kate McLeod, Account Director

+27 21 467 1076

On behalf of:

Ogilvy & Mather South Africa

Mark Zeller

Manager, Marketing & Communications

+27 11 709 6705