Ogilvy Celebrates 7th Straight Loeries Grand Prix

Ogilvy South Africa took home 25 statues from the 2017 Loeries held in Durban at the weekend including its 7th Grand Prix in a row. The group’s awards tally was led by an exceptional performance from Ogilvy Johannesburg, which was South Africa’s best performing agency at the event.

Winning work for Ogilvy came from a range of clients including DStv, KFC, VW, Viacom/MTV, Castle Lager and Audi.

Long-standing Ogilvy client KFC was the most awarded brand of the night with 11 Loeries and its CMO Mike Middleton was given the prestigious Marketing and Leadership Award.

 

 

 

 

 

 

 

 

The highlight for Ogilvy SA CEO Abey Mokgwatsane was the Grand Prix awarded for the KFC Sad Man Meal radio campaign. “This is the third consecutive year we’ve won a Grand Prix for KFC, which demonstrates the power of that remarkable creative partnership, and it’s our seventh GP in a row. Our year-on-year consistency at Loeries shows we have the ability to sustain our creative performance across many clients and categories.”

Chief Creative Officer Pete Case notes; “The competition this year was tougher than ever, with a lot of great work entered, so it’s humbling to be recognized at this level by our peers. Ultimately it’s a tribute to our creative leaders and teams who’ve worked so hard. I’m particularly pleased with the breadth of winning work from Data Driven Marketing to Media Innovation through to Creative Effectiveness and the more traditional channels.”

Case continues with sincere congratulations from everybody at Ogilvy to Nathan Reddy on his induction into the Loeries Hall of Fame: “He’s been one of the industry’s shining creative lights and we applaud his huge contribution.”

OGILVY’S REMARKABLE LOERIES GRAND PRIX RUN

2017 – KFC ‘Sad Man Meal’ – Radio

2016 – KFC ‘The Everyman Meal’ – Radio

2015 – KFC ‘Soundbite’ – Apps, games & interactive

2014 – Lucozade ‘Give Me Strength’ – Radio

2013 – Volkswagen SA – ‘Street Quest’ – Digital & interactive

2012 – Carling Black Label – ‘Be the coach’ – Integrated campaign

2011 – Volkswagen SA – ‘Marching Band’ – Live Activations

 

 

 

 

 

 

 

OGILVY 2017 LOERIES IN DETAIL

COMMUNICATION DESIGN: GENERAL COLLATERAL
Ogilvy Johannesburg KFC Suppertime Stories KFC Campaign Silver
COMMUNICATION DESIGN: CREATIVE USE OF PAPER
Ogilvy Johannesburg KFC Suppertime Stories KFC Silver
DIGITAL & INTERACTIVE COMMUNICATION: DISPLAY ADVERTISING
Ogilvy Johannesburg KFC Soundbite Chart – WeTransfer, Instagram KFC Campaign Bronze
DIGITAL & INTERACTIVE COMMUNICATION: SOCIAL MEDIA
Ogilvy Johannesburg MTV #FCKHIV Viacom Gold
Ogilvy Cape Town 011Beats Volkswagen South Africa Silver
Ogilvy Johannesburg KFC Burrito KFC Bronze
DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL APPLICATIONS, GAMES & INTERACTIVE TOOLS
Ogilvy Johannesburg KFC Suppertime Stories KFC Bronze
DIGITAL & INTERACTIVE COMMUNICATION: DATA DRIVEN CAMPAIGN
Ogilvy Cape Town 011Beats Volkswagen South Africa Campaign Silver
DIGITAL & INTERACTIVE COMMUNICATION: DIGITAL INTEGRATED CAMPAIGN
Ogilvy Johannesburg KFC Soundbite Chart KFC Campaign Gold
Ogilvy Cape Town 011Beats Volkswagen South Africa Campaign Bronze
DIGITAL & INTERACTIVE COMMUNICATION: MUSIC & SOUND DESIGN
Ogilvy Cape Town 011Beats Volkswagen South Africa Craft Certificate
LIVE EVENTS, ACTIVATIONS & SPONSORSHIP : LIVE CRAFTS
Ogilvy Johannesburg Halloween Night Run MultiChoice DStv Craft Certificate
MEDIA INNOVATION: SINGLE MEDIUM
Ogilvy Johannesburg KFC Suppertime Stories KFC Gold
PRINT COMMUNICATION: NEWSPAPER ADVERTISING
Ogilvy Johannesburg Dirty, Dirty Hands Global Public-private Partnership for Handwashing Campaign Bronze
PRINT COMMUNICATION: INDOOR POSTERS
Ogilvy Cape Town Head Light Audi SA Bronze
RADIO COMMUNICATION: RADIO STATION COMMERCIALS
Ogilvy Johannesburg Sad Man Meal KFC Grand Prix
Ogilvy Johannesburg Drink Anywhere KFC Campaign Silver
Ogilvy Cape Town People Can’t Stop Themselves – Stalker, Funeral, PC Volkswagen South Africa Campaign Silver
RADIO COMMUNICATION: INTERNET & MOBILE AUDIO COMMERCIALS
Ogilvy Johannesburg KFC Suppertime Stories KFC Campaign Bronze
RADIO COMMUNICATION: WRITING
Ogilvy Johannesburg Sad Man Meal KFC Campaign Craft Gold
TELEVISION, FILM AND VIDEO COMMUNICATION: TV & CINEMA COMMERCIALS – UP TO 90S
Ogilvy Johannesburg Make Your Circle Bigger – Marco Polo, Head Bangers, Jousting AbInBev Campaign Bronze
TELEVISION, FILM AND VIDEO COMMUNICATION: INTERNET VIDEO – UP TO 30S
Ogilvy Johannesburg #SongsOfHumanity – Nelson’s Song, Steve’s Song Viacom Campaign Bronze
TELEVISION, FILM AND VIDEO COMMUNICATION: MUSIC VIDEOS
Ogilvy Johannesburg Ag Shem MultiChoice DStv Silver

 

 

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About Ogilvy & Mather South Africa

For more information, visit http://www.ogilvy.co.za or follow us on Twitter at @OgilvySA, on fb.com/ogilvySA, on Flickr and on Vimeo.com/ogilvysa.

Press Contacts:

Hannah Deall

Ogilvy Public Relations, Cape Town

hannah.deall@ogilvy.co.za

T +27 21 467 1133 C +27 72 482 5412