Five Lions awarded to the agency at Cannes Lions, the world’s premier creative festival
CANNES, FRANCE. June 29, 2015 – Ogilvy & Mather (O&M) South Africa walked away last week with five Lions, including a coveted Gold Lion, at the week-long 2015 Cannes Lions International Festival of Creativity, which finished on Saturday night.
Cannes Lions is the world’s largest annual gathering of advertising, marketing and communications professionals, coupled with the largest creative award show. This year the festival received a record-number of more than 40,000 entries from around the globe.
O&M Johannesburg received a Gold Radio Lion for Lucozade’s “Night Before the Project” spot with two Bronze Radio Lion’s for Lucozade’s “Lacing Up Your High Tops” and “Team Builder” spots. In Outdoor, O&M Cape Town took home a Bronze Lion for VW “Terminal Velocity”.
Gloo@Ogilvy, the agency’s digital business, stood out as receiving the only award for digital work done by a South African agency with a Bronze in Digital Media for its FNB “Switch” campaign.
“It certainly was a tough year for South Africa at Cannes, but we were pleased to bring home the most Lions for SA,” said Pete Case, Chief Creative Officer, O&M South Africa. “Thank you to our clients and teams for their tenacity and bravery, without which these awards wouldn’t have been possible.”
Abey Mogwatsane, Chief Executive Officer of O&M South Africa, reiterated Case’s statement, saying, “Despite many entries from the South African industry not converting into metal this year, we are proud of our showing. Big up to Lucozade, VW, FNB and our teams for receiving the recognition they deserve.”
At the closing ceremony, the O&M Worldwide network was also crowned Network of the Year for the fourth consecutive time and breaking its 2014 record with 123 Lions. Tham Khai Meng, Worldwide Chief Creative Officer of O&M, celebrated clients and staff by tweeting, “All4one! One4all! #quadrepeat.”
To catch up on what O&M got up to at the festival, search #OgilvyCannes on Twitter, Instagram and Facebook.
Notes to Editors
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