Ogilvy at #designindaba 2015 – Day 2 Recap

Design Indaba…My Inspiration Station

By Mponeng Sedumedi

Reflecting on Day 2 of the

Design Indaba conference, I don’t think I have said, ‘I wish I did that’, so many times in one day. While the broader theme around the
conference this year is about imperfections, today’s specific theme was really around the importance of not taking things too seriously and how collaborating and working together can really benefit design and creativity.

This was the first-time I attended Design Indaba and all I can say is; WOW. I was previously told that it’s an incredible experience, but it’s more than I ever thought. So far it has really changed the way I look at things.

The speakers from all over the world have shown that there are no boundaries when it comes to creativity. People are making anything out of everything. Things like teacups with attached air blowing devices so that the tea doesn’t burn you when you drink it, and designer clothing made of recycled material. There are even people changing lives “one chicken at a time” (not sure what that meant, but it seemed funny).

Starting off the morning were two young African creatives from Senegal; Selly Rabe Kane, a fashion designer, and Omar Victor Diop, an amazing photographer. These two really stood out because they both took a leap of faith and 澳门足球博彩_2016奥运会外围赌球最新官方网站【赔率最高】 followed their passions; they quit their corporate jobs and rawness, the simplicity and complexity of some of the work. Things I’ve never seen before and things I never thought were possible were there. All I could say was; ‘TJO’, ‘YOH’, ‘HEH BANNA’ and ‘What is that?’

What I’ve taken out of Day 2 is that sometimes you need to just create and not worry about what could happen in the end. Often we tend to overthink things, which can cost us ideas. So, rather than rationalize, just do.

Design Indaba…what a treat!


About Mponeng Sedumedi
Mponeng works on KFC as a junior copywriter, at Ogilvy & Mather Johannesburg.