JOHANNESBURG, November 4, 2014 — Ogilvy & Mather South Africa (O&M SA) today announced that it has joined forces with Gloo Digital Design (Gloo). This transaction will combine O&M SA’s and Gloo Digital Design’s already impressive client bases and staff complement.
Gloo complements O&M SA’s already strong digital offering, and will further enhance its group-wide digital skills base as the agency gears itself for the future landscape of marketing and communications.
“The marketing communication landscape is shifting towards an integrated future, where digital is no longer a separate silo. For us as a company, it radically changes how we deliver communications solutions to our clients in a world where platforms and channels have converged. Consumers across the continent are increasingly nimble in how they move between platforms, and it is critical that the solutions we offer our clients are scaled to capitalise on this effectively. This transaction will allow us to introduce our latest House of Dynamic Content offering effectively into the South African market,” said Ogilvy & Mather SA chairman, Nunu Ntshingila-Njeke.
Gloo, founded in 2005, has rapidly emerged as a top performing digital agency, specialising in the creation of campaign solutions for all sectors across the digital media space. It is South Africa’s most awarded digital agency for creative and effective work and was named the nation’s Digital Agency of the Year every year for the past seven years.
“A partnership between the leading communication agency group and the leading digital agency was very attractive, it represents the step-change required to build brands in a truly integrated way,” said Pete Case, founder and CEO of Gloo Digital Design. “With the fast increasing number of digitally enabled consumers and the need for all organisations to communicate with them holistically, we feel this transaction best places us to produce media agnostic solutions for our clients and their consumers – as well as pure play digital solutions where required. There is huge evidence to show that Gloo and Ogilvy are both ambitious, creative companies and we feel the culture fit is excellent.”
Mark Harris, Group CEO of Kagiso Media, which sold a majority stake in Gloo said, “We look forward to collaborating with Ogilvy & Mather in the future.”
“As a creative communications agency, we have challenged our own conventions and are constantly repositioning ourselves against the competition. Although we have made tremendous strides in digitising our business in an industry that is rapidly changing, joining forces with Gloo states our ambition to take a leadership role into the new era of communication. We look forward to welcoming Gloo’s incredibly talented team and clients to our family,” said O&M SA CEO, Abey Mokgwatsane.
Operationally, the agreement will see Gloo’s founder and CEO Pete Case take up a central role in O&M SA as co-Chief Creative Officer. Other senior employees at Gloo Johannesburg will take up positions across the agency and its digital and CRM business, OgilvyOne Worldwide SA.
Subsequently, and on completion of the deal, O&M SA plans to physically absorb Gloo into its Johannesburg office and will form part of an internal technology and innovation hub to the 15 companies within the O&M SA Group. Gloo Cape Town however, will continue to operate as an independent and separate digital specialist, with the added resources of the groups’ international innovations lab to accelerate its focus on leading-edge technology and innovation.
Established in 1984, Ogilvy & Mather South Africa has been a leading advertising and communications group in South Africa for over 25 years. It currently employs over 800 staff across 14 specialised companies. O&M SA has industry leading capability in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, CRM, mobile, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and specialist communications. It is at the forefront of integrated communication, with a mission to work with clients to develop breakthrough ideas that release the potential that exists in their brands, thereby creating measurable value. Clients include both global multinationals and local businesses.
About Gloo Digital Design
Gloo, founded in 2005, has rapidly emerged as a top performing digital agency, specialising in the creation of campaign solutions for all sectors across the digital media space. Gloo is proud to be South Africa’s most awarded digital agency for both effective and creative work. It has been recognised as the nation’s Digital Agency of the Year in 2007, 2008, 2009, 2010, 2011, 2012 and 2013. Gloo was also named overall Ad Agency of the Year at the 2012 AdReview Awards – the first time in the history of the awards that a specialist digital agency was awarded this title. Gloo is a member of the DMMA (Digital Media & Marketing Association) and the Creative Circle. For more information on Gloo Digital Design http://www.gloo.co.za.
Ogilvy & Mather South Africa
Manager, Marketing & Communications
+27 11 709 6705